| Summary: | Nowadays big changes can be observed through developing competition in various fields especially in markets. Every organization is confronting fast changes and should schedule and manage its action truly, otherwise, it is not able to be successful and continue to live in this turbulent competitive environment of marketing. Power plant according to their essential role changes in environ mental situation and market power must choose the best strategy to surpass their competitors.
In this study we used comprehensive framework for marketing approach of Esfahan power plant comprehensive strategy. First, statement mission and vision of the organization is appointed. Then in the entrance level of company situation analysis in accordance with External Evaluation Matrix, Internal Factor Evaluation Matrix and emphasis on financial and human dimensional is presented. In the level of comparison, Internal-External Matrix and SWOT Matrix was produced and we used Competitive Profile Matrix and comparison this matrix to five main power plants of country include (Esfahan Montazeri, Azarbayejan Sharghi (Tabriz), Bisoton (Kermanshah) , Hormozgan (Bandarabbas), Tehran Besat) to appointed the situation of the company in marketing and the decision level, we used quantitative Strategic Planning Matrix to identity different strategic selection, then to select the best strategy, some questionnaires distributed among determiner directors, then the questionnaires evaluated and the comparison judged and the best strategy for Esfahan power plant selected. It is include the improvement of liquidity through adjustment to power market criterions to optimize and increase the level of technology.
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