PANCASILA DALAM IKLAN TELEVISI
In 2004, SidoMuncul intensively uses television advertising. One version of the ad is very interesting which is Kuku Bima EnerG with Maluku version. In herbal medicine company, advertising displays some celebrities and athletes from Indonesia. Beautiful view of the sea and historical relics owned by...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
2014-04-01
|
| Series: | Profetik |
| Online Access: | http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1112 |
| Summary: | In 2004, SidoMuncul intensively uses television advertising. One version of the ad is very interesting
which is Kuku Bima EnerG with Maluku version. In herbal medicine company, advertising displays some celebrities
and athletes from Indonesia. Beautiful view of the sea and historical relics owned by Maluku, so the commercials
do various activities with the local people. Start by playing the ball, diving for pearls as well as helping anglers
on the beach. In this ad also displays a scene where the commercials come to Monumen Gong perdamaian in
Maluku. In another scenes shows a young couple who know each other deeply despite having different beliefs. From
this background, researcher interested to see how the discourse of Indonesian unity as in the third precept of
Pancasila that shows in the ad. Through Fairclough discourse analysis there are three stages of analysis. Text
analysis, analysis of discourse practice and sociocultural practice analysis. However, in this study has only discussed
how the discourse of unity values on the third precept to only reached the first stage, text analysis. In the
analysis it was found that the representation of the value of Indonesian unity through the text displayed in the form
of an image showed young man and woman with differences in belief but still has relationship. |
|---|---|
| ISSN: | 1979-2522 2549-0168 |