Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World

The Muslim population is spread all over the world, and the majority of Indonesia’s population is Muslim. The market segmentation for the halal industry, one of which is modest fashion, has a lot of competition globally. This study describes the development and challenges of Indonesia’s modest fashi...

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Main Authors: Viviyanti Yuniastuti, Andrey Achmad Pratama
Format: Article
Language:English
Published: Halal Center UIN Sunan Gunung Djati Bandung 2023-02-01
Series:Indonesian Journal of Halal Research
Subjects:
Online Access:https://journal.uinsgd.ac.id/index.php/ijhar/article/view/17385
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author Viviyanti Yuniastuti
Andrey Achmad Pratama
author_facet Viviyanti Yuniastuti
Andrey Achmad Pratama
author_sort Viviyanti Yuniastuti
collection DOAJ
description The Muslim population is spread all over the world, and the majority of Indonesia’s population is Muslim. The market segmentation for the halal industry, one of which is modest fashion, has a lot of competition globally. This study describes the development and challenges of Indonesia’s modest fashion industry in the global halal industry. The research method is qualitative with a descriptive approach, with data collected from reports and related documents. The results show the simple fashion sector score of Indonesia’s Global Islamic Economic Indicator increased from 2018 to 2021 and is ranked in the top 10. Similar development trends occurred in competing countries. Indonesia faces many challenges and stiff competition in the modest fashion sector of the halal industry, including accessing financing and international markets, meeting market needs, receiving government support/related policies, implementing technology in marketing, research and development, and setting competitive prices. However, Indonesia’s modest fashion sector is growing.
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spelling doaj.art-29789ec937bc48dcbcabd6ee92871dc52023-04-27T08:46:57ZengHalal Center UIN Sunan Gunung Djati BandungIndonesian Journal of Halal Research2656-37542657-01652023-02-0151212910.15575/ijhar.v5i1.173857165Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the WorldViviyanti Yuniastuti0Andrey Achmad Pratama1Ministry of Industry of the Republic of IndonesiaIndonesian Trade Promotion Centre (ITPC) DubaiThe Muslim population is spread all over the world, and the majority of Indonesia’s population is Muslim. The market segmentation for the halal industry, one of which is modest fashion, has a lot of competition globally. This study describes the development and challenges of Indonesia’s modest fashion industry in the global halal industry. The research method is qualitative with a descriptive approach, with data collected from reports and related documents. The results show the simple fashion sector score of Indonesia’s Global Islamic Economic Indicator increased from 2018 to 2021 and is ranked in the top 10. Similar development trends occurred in competing countries. Indonesia faces many challenges and stiff competition in the modest fashion sector of the halal industry, including accessing financing and international markets, meeting market needs, receiving government support/related policies, implementing technology in marketing, research and development, and setting competitive prices. However, Indonesia’s modest fashion sector is growing.https://journal.uinsgd.ac.id/index.php/ijhar/article/view/17385challengeshalal industrymodest fashion
spellingShingle Viviyanti Yuniastuti
Andrey Achmad Pratama
Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World
Indonesian Journal of Halal Research
challenges
halal industry
modest fashion
title Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World
title_full Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World
title_fullStr Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World
title_full_unstemmed Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World
title_short Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World
title_sort portraits and challenges of indonesia s modest fashion industry on the halal industry competition in the world
topic challenges
halal industry
modest fashion
url https://journal.uinsgd.ac.id/index.php/ijhar/article/view/17385
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AT andreyachmadpratama portraitsandchallengesofindonesiasmodestfashionindustryonthehalalindustrycompetitionintheworld