THE ASSOCIATION AND CONFLICT BETWEEN CORPORATE CULTURE AND EMPLOYEE BEHAVIOR IN THE VUCA ERA

In the context of VUCA, enterprises want to maintain their core competitiveness in a harsh environment, to a large extent, to have robust and soft power, and the root of soft power is corporate culture. Corporate culture is a guiding role, cohesive role, normative role, incentive role, and social i...

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Bibliographic Details
Main Authors: Цзін Чжао, Аліна Бричко
Format: Article
Language:English
Published: Helvetica Publishing House 2023-02-01
Series:Економіка та суспільство
Subjects:
Online Access:https://economyandsociety.in.ua/index.php/journal/article/view/2253

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