A Kano Model Based Linguistic Application for Customer Needs Analysis
Linguistic is the systematic study of language. Now quality doesn't always mean the “tangible attribute” of a product or service. It may also be linguistic. Thus, linguistic has applied for product design through capturing the voice of Customers. Capturing of the voice of customers has been don...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2011-05-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/50934 |
| _version_ | 1819069002848141312 |
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| author | Md Mamunur Rashid Jun'ichi Tamaki A.M.M. Sharif Ullah Akihiko Kubo |
| author_facet | Md Mamunur Rashid Jun'ichi Tamaki A.M.M. Sharif Ullah Akihiko Kubo |
| author_sort | Md Mamunur Rashid |
| collection | DOAJ |
| description | Linguistic is the systematic study of language. Now quality doesn't always mean the “tangible attribute” of a product or service. It may also be linguistic. Thus, linguistic has applied for product design through capturing the voice of Customers. Capturing of the voice of customers has been done in different way, like Quality Function Deployment (QFD), Kansei Engineering and Kano Model regarding product design. Kano Model has two dimensional linguistic approaches, which is more voice capturing capacity than other methods. Reverse attribute study is important for more reliable product design for next actions than other attributes of Kano model i.e. attractive, must-be, one-dimensional and indifferent. Thus, this paper is exclusively study for reverse attribute. For this purpose, a reverse attribute based linguistic approach, which is run in the computer system for product design regarding Kano model aspect using threshold numbers of real consumers opinions converted into probability through fuzzy concept as an input of Monte Carlo Simulation system determining virtual customers is described in this paper. |
| first_indexed | 2024-12-21T16:43:07Z |
| format | Article |
| id | doaj.art-298b290ffefe4367bc877017c35eafb7 |
| institution | Directory Open Access Journal |
| issn | 1847-9790 |
| language | English |
| last_indexed | 2024-12-21T16:43:07Z |
| publishDate | 2011-05-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | International Journal of Engineering Business Management |
| spelling | doaj.art-298b290ffefe4367bc877017c35eafb72022-12-21T18:57:03ZengSAGE PublishingInternational Journal of Engineering Business Management1847-97902011-05-01310.5772/50934A Kano Model Based Linguistic Application for Customer Needs AnalysisMd Mamunur Rashid0Jun'ichi Tamaki1A.M.M. Sharif Ullah2Akihiko Kubo3 Faculty, Bangladesh Institute of Management and Presently working at Graduate School of Kitami Institute of Technology, Japan Kitami Institute of Technology, Japan Kitami Institute of Technology, Japan Kitami Institute of Technology, JapanLinguistic is the systematic study of language. Now quality doesn't always mean the “tangible attribute” of a product or service. It may also be linguistic. Thus, linguistic has applied for product design through capturing the voice of Customers. Capturing of the voice of customers has been done in different way, like Quality Function Deployment (QFD), Kansei Engineering and Kano Model regarding product design. Kano Model has two dimensional linguistic approaches, which is more voice capturing capacity than other methods. Reverse attribute study is important for more reliable product design for next actions than other attributes of Kano model i.e. attractive, must-be, one-dimensional and indifferent. Thus, this paper is exclusively study for reverse attribute. For this purpose, a reverse attribute based linguistic approach, which is run in the computer system for product design regarding Kano model aspect using threshold numbers of real consumers opinions converted into probability through fuzzy concept as an input of Monte Carlo Simulation system determining virtual customers is described in this paper.https://doi.org/10.5772/50934 |
| spellingShingle | Md Mamunur Rashid Jun'ichi Tamaki A.M.M. Sharif Ullah Akihiko Kubo A Kano Model Based Linguistic Application for Customer Needs Analysis International Journal of Engineering Business Management |
| title | A Kano Model Based Linguistic Application for Customer Needs Analysis |
| title_full | A Kano Model Based Linguistic Application for Customer Needs Analysis |
| title_fullStr | A Kano Model Based Linguistic Application for Customer Needs Analysis |
| title_full_unstemmed | A Kano Model Based Linguistic Application for Customer Needs Analysis |
| title_short | A Kano Model Based Linguistic Application for Customer Needs Analysis |
| title_sort | kano model based linguistic application for customer needs analysis |
| url | https://doi.org/10.5772/50934 |
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