Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults

This study tested engagement in and acceptability of a digital smoking cessation intervention designed for young adults and tailored to sexual and gender minority (SGM) individuals. The intervention included 90 Facebook posts delivered in private groups tailored to readiness to quit smoking (Ready t...

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Main Authors: Erin A. Vogel, Alina Belohlavek, Judith J. Prochaska, Danielle E. Ramo
Format: Article
Language:English
Published: Elsevier 2019-03-01
Series:Internet Interventions
Online Access:http://www.sciencedirect.com/science/article/pii/S221478291830054X
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author Erin A. Vogel
Alina Belohlavek
Judith J. Prochaska
Danielle E. Ramo
author_facet Erin A. Vogel
Alina Belohlavek
Judith J. Prochaska
Danielle E. Ramo
author_sort Erin A. Vogel
collection DOAJ
description This study tested engagement in and acceptability of a digital smoking cessation intervention designed for young adults and tailored to sexual and gender minority (SGM) individuals. The intervention included 90 Facebook posts delivered in private groups tailored to readiness to quit smoking (Ready to quit in 30 days/Not Ready; 180 posts total; 101 posts SGM-tailored by content/image). Acceptability was evaluated over 30 days (3 posts/day). Participants' (N = 27) open-ended feedback was coded and tallied; posts with significant negative feedback were flagged for change. Flags and comment volume were examined by SGM tailoring (versus not tailored) and content category (motivational interviewing, experiential strategies, behavioral strategies, relevant topics). Engagement and acceptability were high. All participants reported viewing at least half of the posts, and the majority reported viewing all 90 posts (M comments per participant = 51.74). The majority of participants agreed or strongly agreed with statements about the intervention's helpfulness and clarity. Posts received an average of 8.08 comments (SD = 2.58), with 59 posts (32.8%) flagged for change. Posts engaged comments and were found to be acceptable at comparable levels regardless of SGM tailoring and content category (all p-values > .189). SGM young adult smokers were highly engaged in an SGM-tailored smoking cessation intervention on Facebook and rated the intervention positively. Both tailored and non-tailored Facebook posts in a variety of content areas were generally well-received by SGM young adults, an underserved population with high rates of smoking. Keywords: Smoking, Tobacco, Sexual and gender minorities, Young adult, Acceptability test, Treatment and intervention
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spelling doaj.art-299018d038f44813824a7d22eeea9eaf2022-12-21T17:31:46ZengElsevierInternet Interventions2214-78292019-03-01158792Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adultsErin A. Vogel0Alina Belohlavek1Judith J. Prochaska2Danielle E. Ramo3Department of Psychiatry and Weill Institute for Neurosciences, University of California, San Francisco, USA; Corresponding author at: Department of Psychiatry, University of California, San Francisco, 350 Parnassus Avenue, Suite 810, San Francisco, CA 94117, USA.Department of Psychiatry and Weill Institute for Neurosciences, University of California, San Francisco, USAStanford Prevention Research Center, Department of Medicine, Stanford University, USADepartment of Psychiatry and Weill Institute for Neurosciences, University of California, San Francisco, USA; Hopelab, San Francisco, CA, USAThis study tested engagement in and acceptability of a digital smoking cessation intervention designed for young adults and tailored to sexual and gender minority (SGM) individuals. The intervention included 90 Facebook posts delivered in private groups tailored to readiness to quit smoking (Ready to quit in 30 days/Not Ready; 180 posts total; 101 posts SGM-tailored by content/image). Acceptability was evaluated over 30 days (3 posts/day). Participants' (N = 27) open-ended feedback was coded and tallied; posts with significant negative feedback were flagged for change. Flags and comment volume were examined by SGM tailoring (versus not tailored) and content category (motivational interviewing, experiential strategies, behavioral strategies, relevant topics). Engagement and acceptability were high. All participants reported viewing at least half of the posts, and the majority reported viewing all 90 posts (M comments per participant = 51.74). The majority of participants agreed or strongly agreed with statements about the intervention's helpfulness and clarity. Posts received an average of 8.08 comments (SD = 2.58), with 59 posts (32.8%) flagged for change. Posts engaged comments and were found to be acceptable at comparable levels regardless of SGM tailoring and content category (all p-values > .189). SGM young adult smokers were highly engaged in an SGM-tailored smoking cessation intervention on Facebook and rated the intervention positively. Both tailored and non-tailored Facebook posts in a variety of content areas were generally well-received by SGM young adults, an underserved population with high rates of smoking. Keywords: Smoking, Tobacco, Sexual and gender minorities, Young adult, Acceptability test, Treatment and interventionhttp://www.sciencedirect.com/science/article/pii/S221478291830054X
spellingShingle Erin A. Vogel
Alina Belohlavek
Judith J. Prochaska
Danielle E. Ramo
Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults
Internet Interventions
title Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults
title_full Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults
title_fullStr Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults
title_full_unstemmed Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults
title_short Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults
title_sort development and acceptability testing of a facebook smoking cessation intervention for sexual and gender minority young adults
url http://www.sciencedirect.com/science/article/pii/S221478291830054X
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