Marketing teaching and research: The red pill alternative
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2019-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Online Access: | http://www.scielo.br/pdf/rae/v59n5/en_0034-7590-rae-59-05-0365.pdf |
| _version_ | 1797711155866632192 |
|---|---|
| author | Letícia Moreira Casotti |
| author_facet | Letícia Moreira Casotti |
| author_sort | Letícia Moreira Casotti |
| collection | DOAJ |
| first_indexed | 2024-03-12T07:02:55Z |
| format | Article |
| id | doaj.art-29b1760a3a6b4236a951340007c52e09 |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2024-03-12T07:02:55Z |
| publishDate | 2019-10-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-29b1760a3a6b4236a951340007c52e092023-09-02T23:37:51ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2019-10-01595365369Marketing teaching and research: The red pill alternativeLetícia Moreira Casotti0Universidade Federal do Rio de Janeiro, Instituto Coppead de Administração, Rio de Janeiro, RJ, Brazilhttp://www.scielo.br/pdf/rae/v59n5/en_0034-7590-rae-59-05-0365.pdf |
| spellingShingle | Letícia Moreira Casotti Marketing teaching and research: The red pill alternative RAE: Revista de Administração de Empresas |
| title | Marketing teaching and research: The red pill alternative |
| title_full | Marketing teaching and research: The red pill alternative |
| title_fullStr | Marketing teaching and research: The red pill alternative |
| title_full_unstemmed | Marketing teaching and research: The red pill alternative |
| title_short | Marketing teaching and research: The red pill alternative |
| title_sort | marketing teaching and research the red pill alternative |
| url | http://www.scielo.br/pdf/rae/v59n5/en_0034-7590-rae-59-05-0365.pdf |
| work_keys_str_mv | AT leticiamoreiracasotti marketingteachingandresearchtheredpillalternative |