In-Store Marketing Strategies towards Customer Attitude to Private Label Brands using Cue Utilization Theory

In-Store Marketing Strategies towards Customer Attitude to Private Label Brands using Cue Utilization Theory

The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”. The research belonged to the category of explanatory research since it uses primary data with the population of consumers who have shopped...

Full description

Bibliographic Details
Main Authors: Ronaldo Yolanda Putra, Syifa Nurul Fadillah
Format: Article
Language:English
Published: Bina Nusantara University 2022-01-01
Series:Journal the Winners
Subjects:
marketing strategies
private label brand
private label attitude
cue utilization theory
hypermart
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/7091

Internet

https://journal.binus.ac.id/index.php/winners/article/view/7091

Similar Items