Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden

A new electricity-production concept attracted massive media attention in Sweden during 2008 when companies began marketing small-scale photovoltaic panels (PVs) and microwind turbines. The products were launched by their simplicity: the components are so easy to install that anyone can do it. How,...

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Main Authors: Jenny Palm, Maria Tengvard
Format: Article
Language:English
Published: Taylor & Francis Group 2011-05-01
Series:Sustainability: Science, Practice, & Policy
Subjects:
Online Access:http://sspp.proquest.com/archives/vol7iss1/1001-006.palm.html
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author Jenny Palm
Maria Tengvard
author_facet Jenny Palm
Maria Tengvard
author_sort Jenny Palm
collection DOAJ
description A new electricity-production concept attracted massive media attention in Sweden during 2008 when companies began marketing small-scale photovoltaic panels (PVs) and microwind turbines. The products were launched by their simplicity: the components are so easy to install that anyone can do it. How, then, do households perceive these products? Why would households choose to buy them? What do households think about producing their own electricity? Analysis of material from in-depth interviews with members of twenty households reveals that environmental concerns are the main motive for adopting PVs or microwind turbines. Some households have ecologically aware lifestyles and adoption represents a way to reduce fossil-fuel use. For others, this investment is symbolic and provides a way to display environmental consciousness or to set an example. For still others, adoption is a protest against “the system,” with its large dominant companies, or a step toward self-sufficiency. Moreover, some households reject these microgeneration installations because of financial considerations, respect for neighbors who might object, and/or difficulties finding an appropriate site.
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spelling doaj.art-29b8bc3c40d341058adbb7d9a7955d692022-12-21T23:47:16ZengTaylor & Francis GroupSustainability: Science, Practice, & Policy1548-77332011-05-0171615Motives for and barriers to household adoption of small-scale production of electricity: examples from SwedenJenny PalmMaria TengvardA new electricity-production concept attracted massive media attention in Sweden during 2008 when companies began marketing small-scale photovoltaic panels (PVs) and microwind turbines. The products were launched by their simplicity: the components are so easy to install that anyone can do it. How, then, do households perceive these products? Why would households choose to buy them? What do households think about producing their own electricity? Analysis of material from in-depth interviews with members of twenty households reveals that environmental concerns are the main motive for adopting PVs or microwind turbines. Some households have ecologically aware lifestyles and adoption represents a way to reduce fossil-fuel use. For others, this investment is symbolic and provides a way to display environmental consciousness or to set an example. For still others, adoption is a protest against “the system,” with its large dominant companies, or a step toward self-sufficiency. Moreover, some households reject these microgeneration installations because of financial considerations, respect for neighbors who might object, and/or difficulties finding an appropriate site.http://sspp.proquest.com/archives/vol7iss1/1001-006.palm.htmlelectric power generationsolar cellswind energyelectrical equipmentenergy consumptionattitude measuresenvironmental awarenessrenewable energy resources
spellingShingle Jenny Palm
Maria Tengvard
Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
Sustainability: Science, Practice, & Policy
electric power generation
solar cells
wind energy
electrical equipment
energy consumption
attitude measures
environmental awareness
renewable energy resources
title Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
title_full Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
title_fullStr Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
title_full_unstemmed Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
title_short Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
title_sort motives for and barriers to household adoption of small scale production of electricity examples from sweden
topic electric power generation
solar cells
wind energy
electrical equipment
energy consumption
attitude measures
environmental awareness
renewable energy resources
url http://sspp.proquest.com/archives/vol7iss1/1001-006.palm.html
work_keys_str_mv AT jennypalm motivesforandbarrierstohouseholdadoptionofsmallscaleproductionofelectricityexamplesfromsweden
AT mariatengvard motivesforandbarrierstohouseholdadoptionofsmallscaleproductionofelectricityexamplesfromsweden