Co-Optimization of Production Capacity and Advertising
The work deals with the development of one of the methods for simulating the logistics system (LS) of an enterprise. The aim of the article is using the approach developed by J. Forrester to build a simulation model, based on which it is possible to perform mathematical co-optimization of the produc...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2019-06-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2019-2_0-pages-194_199.pdf |
| _version_ | 1797334783980732416 |
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| author | Sherstennykov Yuriy V. |
| author_facet | Sherstennykov Yuriy V. |
| author_sort | Sherstennykov Yuriy V. |
| collection | DOAJ |
| description | The work deals with the development of one of the methods for simulating the logistics system (LS) of an enterprise. The aim of the article is using the approach developed by J. Forrester to build a simulation model, based on which it is possible to perform mathematical co-optimization of the production capacity and advertising of an enterprise which produces a single product. The paper formulates a system of equations describing the LS of the enterprise. The calculations of the time behavior of all rates of the logistics system (rate of production, rate of delivery), as well as the behavior of the inventory levels at the wholesale warehouse and retail are carried out. The optimization problem of determining the maximum economic efficiency is formulated and solved. In this case, production capacity and advertising costs are considered as variable parameters of the optimization problem. By numerical calculations, it is proved that there is a single point of maximum economic efficiency as a function of the planned capacity of the enterprise. |
| first_indexed | 2024-03-08T08:26:14Z |
| format | Article |
| id | doaj.art-29c84bb5c58441a3b2128eb4315e76f0 |
| institution | Directory Open Access Journal |
| issn | 2222-0712 2311-1186 |
| language | English |
| last_indexed | 2024-03-08T08:26:14Z |
| publishDate | 2019-06-01 |
| publisher | PH "INZHEK" |
| record_format | Article |
| series | Problemi Ekonomiki |
| spelling | doaj.art-29c84bb5c58441a3b2128eb4315e76f02024-02-02T04:37:29ZengPH "INZHEK"Problemi Ekonomiki2222-07122311-11862019-06-0124019419910.32983/2222-0712-2019-2-194-199Co-Optimization of Production Capacity and AdvertisingSherstennykov Yuriy V. 0Oles Honchar Dnipro National UniversityThe work deals with the development of one of the methods for simulating the logistics system (LS) of an enterprise. The aim of the article is using the approach developed by J. Forrester to build a simulation model, based on which it is possible to perform mathematical co-optimization of the production capacity and advertising of an enterprise which produces a single product. The paper formulates a system of equations describing the LS of the enterprise. The calculations of the time behavior of all rates of the logistics system (rate of production, rate of delivery), as well as the behavior of the inventory levels at the wholesale warehouse and retail are carried out. The optimization problem of determining the maximum economic efficiency is formulated and solved. In this case, production capacity and advertising costs are considered as variable parameters of the optimization problem. By numerical calculations, it is proved that there is a single point of maximum economic efficiency as a function of the planned capacity of the enterprise.http://www.problecon.com/export_pdf/problems-of-economy-2019-2_0-pages-194_199.pdflogistics systemproduction capacityeconomic and mathematical model |
| spellingShingle | Sherstennykov Yuriy V. Co-Optimization of Production Capacity and Advertising Problemi Ekonomiki logistics system production capacity economic and mathematical model |
| title | Co-Optimization of Production Capacity and Advertising |
| title_full | Co-Optimization of Production Capacity and Advertising |
| title_fullStr | Co-Optimization of Production Capacity and Advertising |
| title_full_unstemmed | Co-Optimization of Production Capacity and Advertising |
| title_short | Co-Optimization of Production Capacity and Advertising |
| title_sort | co optimization of production capacity and advertising |
| topic | logistics system production capacity economic and mathematical model |
| url | http://www.problecon.com/export_pdf/problems-of-economy-2019-2_0-pages-194_199.pdf |
| work_keys_str_mv | AT sherstennykovyuriyv cooptimizationofproductioncapacityandadvertising |