Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape
In the current economic environment, state appropriations to higher education are continually decreasing, with cuts in state aid resulting in universities undergoing significant financial cuts (Mitchell et al., 2017). In particular, National Collegiate Athletic Association (NCAA) Division II athlet...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Kansas Libraries
2022-03-01
|
| Series: | Journal of Intercollegiate Sport |
| Subjects: | |
| Online Access: | https://journals.ku.edu/jis/article/view/15609 |
| _version_ | 1827631184087089152 |
|---|---|
| author | Andrew Hanson Jon Welty Peachey |
| author_facet | Andrew Hanson Jon Welty Peachey |
| author_sort | Andrew Hanson |
| collection | DOAJ |
| description |
In the current economic environment, state appropriations to higher education are continually decreasing, with cuts in state aid resulting in universities undergoing significant financial cuts (Mitchell et al., 2017). In particular, National Collegiate Athletic Association (NCAA) Division II athletic departments have been seriously impacted. The Division II structure requires athletic programs to depend on private, charitable contributions, brought in through organized fundraising activities. This study used the previous athletic fundraising literature and stakeholder theory (Freeman, 1984) to guide 14 semi-structured interviews with Division II athletic fundraisers, representing a wide range of universities. The purpose of this exploratory study was to identify the major challenges that individuals who fundraise for Division II athletic departments face as well as the strategies that are being used to overcome those challenges. This study also aimed to identify the role that stakeholders played in athletic fundraising and how stakeholder claims of power, urgency, and legitimacy guided the fundraising process (Mitchell et al., 1997). Theoretical and practical implications are also advanced.
|
| first_indexed | 2024-03-09T14:18:25Z |
| format | Article |
| id | doaj.art-29cb62cc15204ee79dcd2bdc6d5a509a |
| institution | Directory Open Access Journal |
| issn | 1941-6342 1941-417X |
| language | English |
| last_indexed | 2024-03-09T14:18:25Z |
| publishDate | 2022-03-01 |
| publisher | University of Kansas Libraries |
| record_format | Article |
| series | Journal of Intercollegiate Sport |
| spelling | doaj.art-29cb62cc15204ee79dcd2bdc6d5a509a2023-11-28T18:45:26ZengUniversity of Kansas LibrariesJournal of Intercollegiate Sport1941-63421941-417X2022-03-0115110.17161/jis.v15i1.15609Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape Andrew Hanson0Jon Welty Peachey1Marquette UniversityUniversity of Illinois at Urbana-Champaign In the current economic environment, state appropriations to higher education are continually decreasing, with cuts in state aid resulting in universities undergoing significant financial cuts (Mitchell et al., 2017). In particular, National Collegiate Athletic Association (NCAA) Division II athletic departments have been seriously impacted. The Division II structure requires athletic programs to depend on private, charitable contributions, brought in through organized fundraising activities. This study used the previous athletic fundraising literature and stakeholder theory (Freeman, 1984) to guide 14 semi-structured interviews with Division II athletic fundraisers, representing a wide range of universities. The purpose of this exploratory study was to identify the major challenges that individuals who fundraise for Division II athletic departments face as well as the strategies that are being used to overcome those challenges. This study also aimed to identify the role that stakeholders played in athletic fundraising and how stakeholder claims of power, urgency, and legitimacy guided the fundraising process (Mitchell et al., 1997). Theoretical and practical implications are also advanced. https://journals.ku.edu/jis/article/view/15609athletic fundraisingDivision IIintercollegiate athleticsstakeholder theory |
| spellingShingle | Andrew Hanson Jon Welty Peachey Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape Journal of Intercollegiate Sport athletic fundraising Division II intercollegiate athletics stakeholder theory |
| title | Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape |
| title_full | Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape |
| title_fullStr | Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape |
| title_full_unstemmed | Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape |
| title_short | Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape |
| title_sort | athletic fundraising an in depth analysis of the challenges faced and strategies utilized in the ncaa division ii athletic landscape |
| topic | athletic fundraising Division II intercollegiate athletics stakeholder theory |
| url | https://journals.ku.edu/jis/article/view/15609 |
| work_keys_str_mv | AT andrewhanson athleticfundraisinganindepthanalysisofthechallengesfacedandstrategiesutilizedinthencaadivisioniiathleticlandscape AT jonweltypeachey athleticfundraisinganindepthanalysisofthechallengesfacedandstrategiesutilizedinthencaadivisioniiathleticlandscape |