Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape

Athletic Fundraising: An In-depth Analysis of the Challenges Faced and Strategies Utilized in the NCAA Division II Athletic Landscape

In the current economic environment, state appropriations to higher education are continually decreasing, with cuts in state aid resulting in universities undergoing significant financial cuts (Mitchell et al., 2017). In particular, National Collegiate Athletic Association (NCAA) Division II athlet...

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Bibliographic Details
Main Authors: Andrew Hanson, Jon Welty Peachey
Format: Article
Language:English
Published: University of Kansas Libraries 2022-03-01
Series:Journal of Intercollegiate Sport
Subjects:
athletic fundraising
Division II
intercollegiate athletics
stakeholder theory
Online Access:https://journals.ku.edu/jis/article/view/15609

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