A review of business development methods in enterprenuarship

This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of entrepreneurship and describes them qualitati...

Full description

Bibliographic Details
Main Authors: Eddy Soeryanto Soegoto, Agis Abhi Rafdhi, Rizky Jumansyah, Dina Oktafiani, Marwito Wihadi
Format: Article
Language:English
Published: IEECA 2023-07-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/1354
Description
Summary:This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of entrepreneurship and describes them qualitatively. According to the analysis findings, several business startup development methods are relevant to today's business developments, including lean startup, lean canvas, design thinking, and agile. One of the four approaches, lean startup, is widely employed in establishing new enterprises. Lean startup is a business model in which the client serves as a trial object for the product being created in order to collect immediate feedback and make modifications depending on the demands of the consumer. In conclusion, entrepreneurship facilitated the presence of startup businesses by prioritizing meeting customer needs in accordance with the methods used to maximize business profits.
ISSN:2328-8272
2328-8280