Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce
Purpose – The psychic distance often hinders the interaction between cross-border e-commerce (CBEC) and consumers. This paper aims to discuss the issues of psychic distance of consumers in the CBEC. In addition, it attempts to explain the factors that affect psychic distance from three dimensions of...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2021-11-01
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| Series: | International Trade, Politics and Development |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/ITPD-08-2021-0008/full/pdf?title=antecedents-and-consequence-of-the-consumers-psychic-distance-in-cross-border-e-commerce |
| _version_ | 1818064133697830912 |
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| author | Xi Chen Hag-Min Kim |
| author_facet | Xi Chen Hag-Min Kim |
| author_sort | Xi Chen |
| collection | DOAJ |
| description | Purpose – The psychic distance often hinders the interaction between cross-border e-commerce (CBEC) and consumers. This paper aims to discuss the issues of psychic distance of consumers in the CBEC. In addition, it attempts to explain the factors that affect psychic distance from three dimensions of culture, economy and politics and the two different shopping behaviors caused by psychic distance. Design/methodology/approach – This research incorporates both theoretical and empirical studies. In this study, 249 validated questionnaires were selected from 300 Chinese CBEC consumers by snowball sampling, and the relationship between variables was tested using structural equation model (SEM). This was done through online research, and it is ensured that the data obtained are first-hand information. Findings – The paper suggests the theoretical model operationalizing CBEC psychic distance and the empirical analysis results show that all the six influencing factors have a positive impact on the psychic distance of consumers. Logistics infrastructure barriers in the economic dimension are confirmed as the major influencing factor, and the significance of the political dimension is relatively small. Based on consumers' uncertainty of various kinds of information, psychic distance subconsciously causes consumers to deviate in the cross-shopping process. Originality/value – Currently, research on e-commerce mainly focuses on saving trade costs and improving consumer welfare, while research on the internal impact of CBEC on consumers is insufficient. Psychic distance is a new concept in the field of cultural and social research. The originality of this paper is that the concept of psychic distance has been extended from overseas invested enterprises to research with CBEC consumers as the selected object. The obstacles of CBEC have been widely studied, but few are related to the closeness of consumers, or the inner feelings of consumers are ignored. In the context of CBEC, this paper lists the actual external factors and potential threats that may affect consumers' consumption concerns of CBEC from three dimensions. The real emotions of consumers in the face of these difficulties indirectly affect the purchase satisfaction and reduce the purchase desire. Consumer psychic distance is a real phenomenon in cross-border shopping, and it is almost inevitable for these difficulties. On the premise of inevitability, high psychic distance will slow down cross-border shopping in the eyes of consumers. |
| first_indexed | 2024-12-10T14:31:09Z |
| format | Article |
| id | doaj.art-29dd381d05be4dbe8f94f61a8c631534 |
| institution | Directory Open Access Journal |
| issn | 2586-3932 2632-122X |
| language | English |
| last_indexed | 2024-12-10T14:31:09Z |
| publishDate | 2021-11-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | International Trade, Politics and Development |
| spelling | doaj.art-29dd381d05be4dbe8f94f61a8c6315342022-12-22T01:44:56ZengEmerald PublishingInternational Trade, Politics and Development2586-39322632-122X2021-11-015215617310.1108/ITPD-08-2021-0008676456Antecedents and consequence of the consumer's psychic distance in cross-border e-commerceXi Chen0Hag-Min Kim1International Trade and Business, Kyung Hee University, Seoul, Republic of KoreaDepartment of International Business and Trade, Kyung Hee University, Seoul, Republic of KoreaPurpose – The psychic distance often hinders the interaction between cross-border e-commerce (CBEC) and consumers. This paper aims to discuss the issues of psychic distance of consumers in the CBEC. In addition, it attempts to explain the factors that affect psychic distance from three dimensions of culture, economy and politics and the two different shopping behaviors caused by psychic distance. Design/methodology/approach – This research incorporates both theoretical and empirical studies. In this study, 249 validated questionnaires were selected from 300 Chinese CBEC consumers by snowball sampling, and the relationship between variables was tested using structural equation model (SEM). This was done through online research, and it is ensured that the data obtained are first-hand information. Findings – The paper suggests the theoretical model operationalizing CBEC psychic distance and the empirical analysis results show that all the six influencing factors have a positive impact on the psychic distance of consumers. Logistics infrastructure barriers in the economic dimension are confirmed as the major influencing factor, and the significance of the political dimension is relatively small. Based on consumers' uncertainty of various kinds of information, psychic distance subconsciously causes consumers to deviate in the cross-shopping process. Originality/value – Currently, research on e-commerce mainly focuses on saving trade costs and improving consumer welfare, while research on the internal impact of CBEC on consumers is insufficient. Psychic distance is a new concept in the field of cultural and social research. The originality of this paper is that the concept of psychic distance has been extended from overseas invested enterprises to research with CBEC consumers as the selected object. The obstacles of CBEC have been widely studied, but few are related to the closeness of consumers, or the inner feelings of consumers are ignored. In the context of CBEC, this paper lists the actual external factors and potential threats that may affect consumers' consumption concerns of CBEC from three dimensions. The real emotions of consumers in the face of these difficulties indirectly affect the purchase satisfaction and reduce the purchase desire. Consumer psychic distance is a real phenomenon in cross-border shopping, and it is almost inevitable for these difficulties. On the premise of inevitability, high psychic distance will slow down cross-border shopping in the eyes of consumers.https://www.emerald.com/insight/content/doi/10.1108/ITPD-08-2021-0008/full/pdf?title=antecedents-and-consequence-of-the-consumers-psychic-distance-in-cross-border-e-commercecross-border e-commercepsychic distancesocialeconomicalpolitical barrierssatisfactionpurchasing delay |
| spellingShingle | Xi Chen Hag-Min Kim Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce International Trade, Politics and Development cross-border e-commerce psychic distance social economical political barriers satisfaction purchasing delay |
| title | Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce |
| title_full | Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce |
| title_fullStr | Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce |
| title_full_unstemmed | Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce |
| title_short | Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce |
| title_sort | antecedents and consequence of the consumer s psychic distance in cross border e commerce |
| topic | cross-border e-commerce psychic distance social economical political barriers satisfaction purchasing delay |
| url | https://www.emerald.com/insight/content/doi/10.1108/ITPD-08-2021-0008/full/pdf?title=antecedents-and-consequence-of-the-consumers-psychic-distance-in-cross-border-e-commerce |
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