Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce

Purpose – The psychic distance often hinders the interaction between cross-border e-commerce (CBEC) and consumers. This paper aims to discuss the issues of psychic distance of consumers in the CBEC. In addition, it attempts to explain the factors that affect psychic distance from three dimensions of...

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Bibliographic Details
Main Authors: Xi Chen, Hag-Min Kim
Format: Article
Language:English
Published: Emerald Publishing 2021-11-01
Series:International Trade, Politics and Development
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/ITPD-08-2021-0008/full/pdf?title=antecedents-and-consequence-of-the-consumers-psychic-distance-in-cross-border-e-commerce