Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach
This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Diponegoro
2019-12-01
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| Series: | Jurnal Ilmu Sosial |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/ilmusos/article/view/28117 |