Tradeoff Between Distributed Social Learning and Herding Effect in Online Rating Systems
We investigated how social diffusion increased client participation in an online rating system and, in turn, how this herding effect may affect the metrics of client feedback over the course of years. In a field study, we set up a transparent feedback system for university services: During the proce...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2017-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244017691078 |