The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City
Abstract<br />Today, we are under the immense siege of luxury goods, the consumption of manifestations and the abundance of services, objects and commodities. Sociological literature increasingly emphasizes the importance of how to use luxury goods in shaping social relationships. The purpose...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Kurdistan
2020-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61205_01f23855d81d9e4e251b6f6ebe70d7ab.pdf |