MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency
This activity aims to increase partners' understanding of branding and digital business to strengthen product images and marketing strategies in the digital market. This activity lasted for six weeks in 49 villages with 1,377 participants. The stages of this activity include (1) identification...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Brawijaya
2022-06-01
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| Series: | Journal of Interdisciplinary Socio Economic and Community Study |
| Subjects: | |
| Online Access: | https://jiscos.ub.ac.id/index.php/jiscos/article/view/77 |
| _version_ | 1797789197590855680 |
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| author | Natasya A. Putri Ermita Yusida Rizal H. U . Nuha |
| author_facet | Natasya A. Putri Ermita Yusida Rizal H. U . Nuha |
| author_sort | Natasya A. Putri |
| collection | DOAJ |
| description | This activity aims to increase partners' understanding of branding and digital business to strengthen product images and marketing strategies in the digital market. This activity lasted for six weeks in 49 villages with 1,377 participants. The stages of this activity include (1) identification of partner problems, (2) branding training and business digitization, (3) creating social media and e-commerce accounts, (4) making packaging and logo designs, (5) monitoring and evaluation, and (6) activity report. The results of this activity are that 61% of all participants understand the importance of social media, 59% of participants understand the importance of branding, 55% of participants understand the importance of e-commerce, 50% of participants understand social media, 48% of participants understand the meaning of branding, 47% of participants understand about e-commerce. In addition, 661 of 1,377 participants who previously did not have a social media account now have one, and 1,063 participants who previously did not have an e-commerce account now have one. |
| first_indexed | 2024-03-13T01:47:19Z |
| format | Article |
| id | doaj.art-2a45c997238e4755a4b537c33c55db46 |
| institution | Directory Open Access Journal |
| issn | 2809-753X 2809-395X |
| language | English |
| last_indexed | 2024-03-13T01:47:19Z |
| publishDate | 2022-06-01 |
| publisher | Universitas Brawijaya |
| record_format | Article |
| series | Journal of Interdisciplinary Socio Economic and Community Study |
| spelling | doaj.art-2a45c997238e4755a4b537c33c55db462023-07-03T03:13:47ZengUniversitas BrawijayaJournal of Interdisciplinary Socio Economic and Community Study2809-753X2809-395X2022-06-0121505810.21776/jiscos.02.01.0559MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang RegencyNatasya A. Putri0Ermita Yusida1Rizal H. U . Nuha2Department of Economic Development, Universitas Negeri Malang, IndonesiaDepartment of Economic Development, Universitas Negeri Malang, IndonesiaDepartment of Economic Development, Universitas Negeri Malang, IndonesiaThis activity aims to increase partners' understanding of branding and digital business to strengthen product images and marketing strategies in the digital market. This activity lasted for six weeks in 49 villages with 1,377 participants. The stages of this activity include (1) identification of partner problems, (2) branding training and business digitization, (3) creating social media and e-commerce accounts, (4) making packaging and logo designs, (5) monitoring and evaluation, and (6) activity report. The results of this activity are that 61% of all participants understand the importance of social media, 59% of participants understand the importance of branding, 55% of participants understand the importance of e-commerce, 50% of participants understand social media, 48% of participants understand the meaning of branding, 47% of participants understand about e-commerce. In addition, 661 of 1,377 participants who previously did not have a social media account now have one, and 1,063 participants who previously did not have an e-commerce account now have one.https://jiscos.ub.ac.id/index.php/jiscos/article/view/77msmesbrandingbusiness digitization |
| spellingShingle | Natasya A. Putri Ermita Yusida Rizal H. U . Nuha MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency Journal of Interdisciplinary Socio Economic and Community Study msmes branding business digitization |
| title | MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency |
| title_full | MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency |
| title_fullStr | MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency |
| title_full_unstemmed | MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency |
| title_short | MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency |
| title_sort | msme development strategy through branding training and business digitization by dppkb in malang regency |
| topic | msmes branding business digitization |
| url | https://jiscos.ub.ac.id/index.php/jiscos/article/view/77 |
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