Regimes of Affect: Love and Class in Mexican Neoliberal Cinema
Departing from the idea of studying affects and emotions in their relationship to contemporary capitalism, this article explores the way in which love stories have evolved in Mexican cinema of the past 20 years to accommodate the social divisions produced by neoliberal social and economic reform. Th...
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| Format: | Article |
| Language: | English |
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International Association for the Study of Popular Romance (IASPR)
2014-02-01
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| Series: | Journal of Popular Romance Studies |
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| Online Access: | https://www.jprstudies.org/2014/02/regimes-of-affect-love-and-class-in-mexican-neoliberal-cinemaby-ignacio-m-sanchez-prado/ |
| _version_ | 1797316112549937152 |
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| author | Ignacio M. Sánchez Prado |
| author_facet | Ignacio M. Sánchez Prado |
| author_sort | Ignacio M. Sánchez Prado |
| collection | DOAJ |
| description | Departing from the idea of studying affects and emotions in their relationship to contemporary capitalism, this article explores the way in which love stories have evolved in Mexican cinema of the past 20 years to accommodate the social divisions produced by neoliberal social and economic reform. The article argues that Mexican commercial cinema, led by a boom in the romantic comedy, caters a narrative that idealizes what Richard Florida calls “the creative class” and thus constructs a regime of affect that proactively segregates audiences by class. This thesis is developed through the study of works by filmmakers such as Alfonso Cuarón (Sólo con tu pareja), Antonio Serrano (Sexo, pudor y lágrimas) and Fernando Sariñana (Amar te duele). |
| first_indexed | 2024-03-08T03:13:32Z |
| format | Article |
| id | doaj.art-2a5a846334f6486ebe6b89166c551855 |
| institution | Directory Open Access Journal |
| issn | 2159-4473 |
| language | English |
| last_indexed | 2024-03-08T03:13:32Z |
| publishDate | 2014-02-01 |
| publisher | International Association for the Study of Popular Romance (IASPR) |
| record_format | Article |
| series | Journal of Popular Romance Studies |
| spelling | doaj.art-2a5a846334f6486ebe6b89166c5518552024-02-12T18:06:20ZengInternational Association for the Study of Popular Romance (IASPR)Journal of Popular Romance Studies2159-44732014-02-0141119Regimes of Affect: Love and Class in Mexican Neoliberal CinemaIgnacio M. Sánchez Prado Departing from the idea of studying affects and emotions in their relationship to contemporary capitalism, this article explores the way in which love stories have evolved in Mexican cinema of the past 20 years to accommodate the social divisions produced by neoliberal social and economic reform. The article argues that Mexican commercial cinema, led by a boom in the romantic comedy, caters a narrative that idealizes what Richard Florida calls “the creative class” and thus constructs a regime of affect that proactively segregates audiences by class. This thesis is developed through the study of works by filmmakers such as Alfonso Cuarón (Sólo con tu pareja), Antonio Serrano (Sexo, pudor y lágrimas) and Fernando Sariñana (Amar te duele).https://www.jprstudies.org/2014/02/regimes-of-affect-love-and-class-in-mexican-neoliberal-cinemaby-ignacio-m-sanchez-prado/affectalfonso cuarónantonio serranoclassfernando sariñanamexican cinemaneoliberalismromantic comedy |
| spellingShingle | Ignacio M. Sánchez Prado Regimes of Affect: Love and Class in Mexican Neoliberal Cinema Journal of Popular Romance Studies affect alfonso cuarón antonio serrano class fernando sariñana mexican cinema neoliberalism romantic comedy |
| title | Regimes of Affect: Love and Class in Mexican Neoliberal Cinema |
| title_full | Regimes of Affect: Love and Class in Mexican Neoliberal Cinema |
| title_fullStr | Regimes of Affect: Love and Class in Mexican Neoliberal Cinema |
| title_full_unstemmed | Regimes of Affect: Love and Class in Mexican Neoliberal Cinema |
| title_short | Regimes of Affect: Love and Class in Mexican Neoliberal Cinema |
| title_sort | regimes of affect love and class in mexican neoliberal cinema |
| topic | affect alfonso cuarón antonio serrano class fernando sariñana mexican cinema neoliberalism romantic comedy |
| url | https://www.jprstudies.org/2014/02/regimes-of-affect-love-and-class-in-mexican-neoliberal-cinemaby-ignacio-m-sanchez-prado/ |
| work_keys_str_mv | AT ignaciomsanchezprado regimesofaffectloveandclassinmexicanneoliberalcinema |