Developing a comprehensive framework for Customer Relationship Management System evaluation: A Case Study of Power Industry
This research reviews the key factors affecting the concept of Customer Relationship Management, and develops a comprehensive model for CRM deployment and evaluation. The related factors were grouped in 10 Criteria and the proposed framework was called IA-CRM, CRM Strategy, customer distinction, hum...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Defence Industries Training and Research Institute
2011-06-01
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| Series: | بهبود مدیریت |
| Subjects: | |
| Online Access: | https://www.behboodmodiriat.ir/article_42765_1ac5166648e52d9762caf2f990070a92.pdf |