The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites
The purpose of this research is to investigate the impact of the degree to which global companies’ web sites are adapted to local culture, i.e. cultural customization on web sites, on local consumers’ ease of use of the web sites. We also examine the moderating effect of regulatory focus on the impa...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.035/_html/-char/en |