The Impact of Aesthetic and Symbolic Brand Benefits on Brand Commitment with the Mediating Role of Emotional attachment Among Apple Brand Consumers

هدف اصلی این پژوهش، ارائه مدلی است که ساختاری مفید برای استفاده مدیران و محققان حوزه تعهد مشتری و برند است. این مطالعه به این پرسش پاسخ می‌دهد که چگونه مزایای زیبایی‌شناسی برند و مزایای نمادین برند به تعهد مشتری منجر شده و احساس تعلق‌خاطر به برند چگونه این رابطه را میانجی‌گری می‌کند. این تحقیق از لح...

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Bibliographic Details
Main Authors:	Vahideh Alipoor, Mohammad Reza Saadi, Atefeh Mehri Bazghaleh
Format:	Article
Language:	fas
Published:	Allameh Tabataba'i University Press 2021-01-01
Series:	مطالعات مدیریت کسب و کار هوشمند
Online Access:	https://ims.atu.ac.ir/article_12276_9c4bd1e5bad03df122d3a98c5aa044a1.pdf

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