The intersection of cultural dimensions, social media usage and consumer purchase intention
The role of social media in today’s life is almost imperative. Social media platforms, such as Facebook, Instagram or Youtube are widely used all over the world. Above all, social media has become a global phenomenon, which has dramatically changed the concept of cross-cultural communication not onl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2019-12-01
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| Series: | Vilnius University Open Series |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/open-series/article/view/18401 |