Are tourism strategies responsive to critical events?

In 2020, the COVID-19 pandemic brought tourism to an abrupt halt. Supply-side stakeholders suddenly found themselves in a lockdown with unusable assets, unprofitable investments and jobs in jeopardy. Using qualitative research, we take a closer look at how they dealt with this unprecedented crisis...

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Bibliographic Details
Main Authors: Naja Marot, David Klepej, Irena Ograjenšek
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2022-12-01
Series:Dela
Subjects:
Online Access:https://journals.uni-lj.si/Dela/article/view/12287
Description
Summary:In 2020, the COVID-19 pandemic brought tourism to an abrupt halt. Supply-side stakeholders suddenly found themselves in a lockdown with unusable assets, unprofitable investments and jobs in jeopardy. Using qualitative research, we take a closer look at how they dealt with this unprecedented crisis in the Slovenian urban destinations of Ljubljana and Maribor. Our results show that existing policy and strategy mechanisms did not equip the supply-side stakeholders to tackle the pandemic challenges. However, both institutional ad hoc responses were quick and to some extent adequate.
ISSN:0354-0596
1854-1089