Analyzing the Marketing Tools of Higher Education Institutions in the Online Sphere: A Comparative Analysis of the Experience of Ukrainian and Polish Universities

Analyzing the Marketing Tools of Higher Education Institutions in the Online Sphere: A Comparative Analysis of the Experience of Ukrainian and Polish Universities

The purpose of the article is to study and analyze the use of marketing tools by Ukrainian and Polish higher education institutions in the online sphere and compare the activity of higher education institutions of Ukraine and Poland in the social networks Facebook and Instagram by the number of user...

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Bibliographic Details
Main Authors:	Gvozd Maryana Ya., Miroshnyk Roman O.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-11-01
Series:	Bìznes Inform
Subjects:	marketing of educational services marketing of higher education institutions in the online sphere activity of higher education institutions in social networks
Online Access:	http://www.business-inform.net/export_pdf/business-inform-2021-11_0-pages-467_474.pdf

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