Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust
Journalism scholars have increasingly become concerned with how our changing media environment has shifted traditional understandings of how news outlets create trust with audiences. While many scholars have focused on broad avenues of building trust with audiences through transparency, community en...
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| Format: | Article |
| Language: | English |
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Cogitatio
2023-12-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/7106 |
| _version_ | 1797401533738909696 |
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| author | Chelsea Peterson-Salahuddin |
| author_facet | Chelsea Peterson-Salahuddin |
| author_sort | Chelsea Peterson-Salahuddin |
| collection | DOAJ |
| description | Journalism scholars have increasingly become concerned with how our changing media environment has shifted traditional understandings of how news outlets create trust with audiences. While many scholars have focused on broad avenues of building trust with audiences through transparency, community engagement, and funding, arguably less attention has been paid to how audience members’ social positionality—determined by factors such as race, class, and socioeconomic status—can shape their varying understanding of what makes a news source trustworthy. Thus, in this study, I conducted focus groups with US women of color, a community marginalized minimally along race and gender, to understand how their positionality shapes how they conceptualize news trust. Through eight focus groups with N = 45 women of color, I found while participants used known antecedents of news trust, these were often more specifically rooted in their own experiences with racism, heterosexism, and classism. Further, participants had varying conceptualizations around antecedents of trust, such as accuracy and bias. Through these findings, I suggest how news organizations can better establish trust across marginalized communities. |
| first_indexed | 2024-03-09T02:11:28Z |
| format | Article |
| id | doaj.art-2aa3c612db224c50aaeb6c5980fcf28a |
| institution | Directory Open Access Journal |
| issn | 2183-2439 |
| language | English |
| last_indexed | 2024-03-09T02:11:28Z |
| publishDate | 2023-12-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj.art-2aa3c612db224c50aaeb6c5980fcf28a2023-12-07T10:45:06ZengCogitatioMedia and Communication2183-24392023-12-0111433234310.17645/mac.v11i4.71063296Trust Signals: An Intersectional Approach to Understanding Women of Color’s News TrustChelsea Peterson-Salahuddin0School of Information, University of Michigan, USAJournalism scholars have increasingly become concerned with how our changing media environment has shifted traditional understandings of how news outlets create trust with audiences. While many scholars have focused on broad avenues of building trust with audiences through transparency, community engagement, and funding, arguably less attention has been paid to how audience members’ social positionality—determined by factors such as race, class, and socioeconomic status—can shape their varying understanding of what makes a news source trustworthy. Thus, in this study, I conducted focus groups with US women of color, a community marginalized minimally along race and gender, to understand how their positionality shapes how they conceptualize news trust. Through eight focus groups with N = 45 women of color, I found while participants used known antecedents of news trust, these were often more specifically rooted in their own experiences with racism, heterosexism, and classism. Further, participants had varying conceptualizations around antecedents of trust, such as accuracy and bias. Through these findings, I suggest how news organizations can better establish trust across marginalized communities.https://www.cogitatiopress.com/mediaandcommunication/article/view/7106digital mediaintersectionalitymarginalized communitiesnews trustwomen of color |
| spellingShingle | Chelsea Peterson-Salahuddin Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust Media and Communication digital media intersectionality marginalized communities news trust women of color |
| title | Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust |
| title_full | Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust |
| title_fullStr | Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust |
| title_full_unstemmed | Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust |
| title_short | Trust Signals: An Intersectional Approach to Understanding Women of Color’s News Trust |
| title_sort | trust signals an intersectional approach to understanding women of color s news trust |
| topic | digital media intersectionality marginalized communities news trust women of color |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/7106 |
| work_keys_str_mv | AT chelseapetersonsalahuddin trustsignalsanintersectionalapproachtounderstandingwomenofcolorsnewstrust |