Measuring Implicit Approach–Avoidance Tendencies towards Food Using a Mobile Phone outside the Lab

Measuring Implicit Approach–Avoidance Tendencies towards Food Using a Mobile Phone outside the Lab

Implicit (‘unconscious’) approach–avoidance tendencies towards stimuli can be measured using the Approach Avoidance Task (AAT). We recently expanded a toolbox for analyzing the raw data of a novel, mobile version of the AAT (mAAT), that asks participants to move their phone towards their face (pull)...

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Bibliographic Details
Main Authors: Anne-Marie Brouwer, Jasper J. van Beers, Priya Sabu, Ivo V. Stuldreher, Hilmar G. Zech, Daisuke Kaneko
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Foods
Subjects:
food images
consumer
approach–avoidance
Approach–Avoidance Task (AAT)
valence
arousal
Online Access:https://www.mdpi.com/2304-8158/10/7/1440

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