Does Media Multitasking Always Hurt?

Chronic heavy media multitaskers have been found impaired cognitive performance on certain cognitive tasks (Ophir, Nass & Wagner, 2009). However, the poor performance may be caused by their breadth-biased style of cognitive control rather than a deficit in cognitive abilities such as the ability...

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Main Authors: Lui Fai Hong, Alan C.-N. Wong
Format: Article
Language:English
Published: SAGE Publishing 2011-05-01
Series:i-Perception
Online Access:https://doi.org/10.1068/ic325
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author Lui Fai Hong
Alan C.-N. Wong
author_facet Lui Fai Hong
Alan C.-N. Wong
author_sort Lui Fai Hong
collection DOAJ
description Chronic heavy media multitaskers have been found impaired cognitive performance on certain cognitive tasks (Ophir, Nass & Wagner, 2009). However, the poor performance may be caused by their breadth-biased style of cognitive control rather than a deficit in cognitive abilities such as the ability to filter out interference from irrelevant stimuli and representations in memory. In this study, a new media multitasking index was invented to differentiate heavy and light media multitaskers by adding three open ended questions to the Media Use Questionnaire used by Ophir, Nass and Wagner (2009). Also, four different cognitive tasks, which access the ability of attentional capture, attention allocation to infrequent information, task switching and crossmodal integration, were used to investigate whether the poor performance of heavy media multitaskers is general to a wider range of tasks. Preliminary results found that heavy media multitaskers showed better improvement in accuracy between the sound present condition and sound absent condition of Pip and Pop Task (Van der Burg, Olivers, Bronkhorst, & theeuwes, 2008). Heavy media multitaskers appeared to have better ability of crossmodal integration than light medie multitaskers; hence, their poor performance is limited in only certain cognitive tasks.
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spelling doaj.art-2abb75d9ab5d419abd4552c24eaa7d902022-12-21T23:55:20ZengSAGE Publishingi-Perception2041-66952011-05-01210.1068/ic32510.1068_ic325Does Media Multitasking Always Hurt?Lui Fai Hong0Alan C.-N. Wong1Department of Psychology, The Chinese University of Hong Kong, Shatin, N.T., Hong KongDepartment of Psychology, The Chinese University of Hong Kong, Shatin, N.T., Hong KongChronic heavy media multitaskers have been found impaired cognitive performance on certain cognitive tasks (Ophir, Nass & Wagner, 2009). However, the poor performance may be caused by their breadth-biased style of cognitive control rather than a deficit in cognitive abilities such as the ability to filter out interference from irrelevant stimuli and representations in memory. In this study, a new media multitasking index was invented to differentiate heavy and light media multitaskers by adding three open ended questions to the Media Use Questionnaire used by Ophir, Nass and Wagner (2009). Also, four different cognitive tasks, which access the ability of attentional capture, attention allocation to infrequent information, task switching and crossmodal integration, were used to investigate whether the poor performance of heavy media multitaskers is general to a wider range of tasks. Preliminary results found that heavy media multitaskers showed better improvement in accuracy between the sound present condition and sound absent condition of Pip and Pop Task (Van der Burg, Olivers, Bronkhorst, & theeuwes, 2008). Heavy media multitaskers appeared to have better ability of crossmodal integration than light medie multitaskers; hence, their poor performance is limited in only certain cognitive tasks.https://doi.org/10.1068/ic325
spellingShingle Lui Fai Hong
Alan C.-N. Wong
Does Media Multitasking Always Hurt?
i-Perception
title Does Media Multitasking Always Hurt?
title_full Does Media Multitasking Always Hurt?
title_fullStr Does Media Multitasking Always Hurt?
title_full_unstemmed Does Media Multitasking Always Hurt?
title_short Does Media Multitasking Always Hurt?
title_sort does media multitasking always hurt
url https://doi.org/10.1068/ic325
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