Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB). This research also sought to measure the effect of product attribute, brand image, level of income, price, and gender regarding the purc...

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Bibliographic Details
Main Authors: Mohammad Osman Gani, Muhammad Intisar Alam, Mostaquim-Al-Islam, Shahin Ahmed Chowdhury, Mohammad Omar Faruq
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-11-01
Series:Innovative Marketing
Subjects:
factors
luxury brand
purchase intention
the Theory of Planned Behavior (TPB)
сounterfeit
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12678/IM_2019_04_Gani.pdf

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