RESEARCH ON MOBILE CONSUMER HABIT AND ATTITUDE TOWARDS FEMTOCELL SERVICES

Femtocell is the new technology that may offer competitive value to mobile service providers for increasing their market share, retain the consumers and lower the operational cost ini providing the better signal especially inside building (indoor). This study investigate the habit and attitude of mo...

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Bibliographic Details
Main Authors: Novika Chandra Astuti, Lamhot S.P. Simamora
Format: Article
Language:Indonesian
Published: Telkom University 2017-04-01
Series:Jurnal Manajemen Indonesia
Subjects:
Online Access:http://journals.telkomuniversity.ac.id/ijm/article/view/729