THE ROLE OF BRAND LOVE IN MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: A CASE STUDY ON OVO APPLICATION USERS IN DENPASAR CITY, INDONESIA

The purpose of this research is to examine and explain the role of brand love in mediating the effect of brand experience and brand trust on brand loyalty of OVO users. Determination of the sample using a non-probability sampling method, namely purposive sampling. The research subjects were OVO user...

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Bibliographic Details
Main Authors:	Winanda I P.A.D., Giantari I G.A.K.
Format:	Article
Language:	English
Published:	iVolga Press 2022-05-01
Series:	Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:	brand experience brand trust brand love brand loyalty
Online Access:	http://rjoas.com/issue-2022-05/article_13.pdf

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