The importance of corporate social responsibility for advertising of social capital in small and medium enterprises
Social, economic and technological changes within the modern world have transformed the role of companies before society and, through this prism, the issue of Corporative Social Responsibility stands out. However, for small and mediumsized companies, there are several limitations which prevent their...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina
2010-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/14821 |
| _version_ | 1797422007596351488 |
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| author | Rogério Rodrigues da Silva Maria João Nicolau Santos |
| author_facet | Rogério Rodrigues da Silva Maria João Nicolau Santos |
| author_sort | Rogério Rodrigues da Silva |
| collection | DOAJ |
| description | Social, economic and technological changes within the modern world have transformed the role of companies before society and, through this prism, the issue of Corporative Social Responsibility stands out. However, for small and mediumsized companies, there are several limitations which prevent their management to benefit from a bigger integration in such matter. As a means of overcoming obstacles, a broader application of social capital concept is been attemptively set through stronger trust bonds, belief and norm sharing, and social network interaction. Therefore, the present study aims to present the theory of social capital and link it to Corporative Social Responsibility and comprehend their interactions, applicability and gains applied to small and medium enterprises. It is also pointed out some variables which may serve to measure Corporative Social Responsibility and Social Capital in future researches. |
| first_indexed | 2024-03-09T07:25:49Z |
| format | Article |
| id | doaj.art-2ad07ff07ef247199a31c041e0fcdc4e |
| institution | Directory Open Access Journal |
| issn | 1516-3865 2175-8077 |
| language | English |
| last_indexed | 2024-03-09T07:25:49Z |
| publishDate | 2010-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista de Ciências da Administração : RCA |
| spelling | doaj.art-2ad07ff07ef247199a31c041e0fcdc4e2023-12-03T07:04:35ZengUniversidade Federal de Santa CatarinaRevista de Ciências da Administração : RCA1516-38652175-80772010-01-01122719020710.5007/2175-8077.2010v12n27p19011971The importance of corporate social responsibility for advertising of social capital in small and medium enterprisesRogério Rodrigues da Silva0Maria João Nicolau Santos1Universidade Técnica de LisboaUniversidade Técnica de LisboaSocial, economic and technological changes within the modern world have transformed the role of companies before society and, through this prism, the issue of Corporative Social Responsibility stands out. However, for small and mediumsized companies, there are several limitations which prevent their management to benefit from a bigger integration in such matter. As a means of overcoming obstacles, a broader application of social capital concept is been attemptively set through stronger trust bonds, belief and norm sharing, and social network interaction. Therefore, the present study aims to present the theory of social capital and link it to Corporative Social Responsibility and comprehend their interactions, applicability and gains applied to small and medium enterprises. It is also pointed out some variables which may serve to measure Corporative Social Responsibility and Social Capital in future researches.https://periodicos.ufsc.br/index.php/adm/article/view/14821responsabilidade socialcapital s e médias empresasocialpequenas |
| spellingShingle | Rogério Rodrigues da Silva Maria João Nicolau Santos The importance of corporate social responsibility for advertising of social capital in small and medium enterprises Revista de Ciências da Administração : RCA responsabilidade social capital s e médias empresasocial pequenas |
| title | The importance of corporate social responsibility for advertising of social capital in small and medium enterprises |
| title_full | The importance of corporate social responsibility for advertising of social capital in small and medium enterprises |
| title_fullStr | The importance of corporate social responsibility for advertising of social capital in small and medium enterprises |
| title_full_unstemmed | The importance of corporate social responsibility for advertising of social capital in small and medium enterprises |
| title_short | The importance of corporate social responsibility for advertising of social capital in small and medium enterprises |
| title_sort | importance of corporate social responsibility for advertising of social capital in small and medium enterprises |
| topic | responsabilidade social capital s e médias empresasocial pequenas |
| url | https://periodicos.ufsc.br/index.php/adm/article/view/14821 |
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