The importance of corporate social responsibility for advertising of social capital in small and medium enterprises

Social, economic and technological changes within the modern world have transformed the role of companies before society and, through this prism, the issue of Corporative Social Responsibility stands out. However, for small and mediumsized companies, there are several limitations which prevent their...

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Bibliographic Details
Main Authors: Rogério Rodrigues da Silva, Maria João Nicolau Santos
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2010-01-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/14821

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