Selecting a coastal cruise port of call location in mainland China using the AHP method

Abstract Increasing needs of mass tourism give the cruise industry opportunity to booming rapidly. The remarkable contribution of the cruise industry makes the port cities incorporate cruise tourism into development strategy. Whether a cruise port was included in the cruise lines’ itineraries design...

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Main Authors: Yuanyuan Zhu, Juehao Cheng
Format: Article
Language:English
Published: SpringerOpen 2020-07-01
Series:Journal of Shipping and Trade
Subjects:
Online Access:http://link.springer.com/article/10.1186/s41072-020-00066-y
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author Yuanyuan Zhu
Juehao Cheng
author_facet Yuanyuan Zhu
Juehao Cheng
author_sort Yuanyuan Zhu
collection DOAJ
description Abstract Increasing needs of mass tourism give the cruise industry opportunity to booming rapidly. The remarkable contribution of the cruise industry makes the port cities incorporate cruise tourism into development strategy. Whether a cruise port was included in the cruise lines’ itineraries design will directly affect the profitability and survival of the port. As the contribution to cruise ports and hinterland cities, it is necessary to analyze the factors that affect the selection of cruise ports and design of itineraries. In contrast to ocean cruising, the coastal cruise market is rarely addressed in the academic literature. Particularly, there is a substantial gap regarding the changes taking place in the China coastal cruise market, and this paper seeks to address this issue. To respond to the need of cruise liners and passengers more accurately, this paper aims to identify the main issues affecting the coastal cruise port of call process exactly, reasonable and scientifically. And build a fruitful partnership relation between ports and cruise companies so that to provide valuable information for cruise lines and destinations to develop continuous attracting cruise tourism offerings as well as improve marketing communications, thereby make contribution to the port and regional economy. Valuable information for cruise lines and destinations to develop continuous attracting cruise tourism offerings as well as improve marketing communications, thereby make contribution to the cruise economy.
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spelling doaj.art-2afd9e83b3c64053b11a128769aba7d02022-12-21T22:42:04ZengSpringerOpenJournal of Shipping and Trade2364-45752020-07-015111810.1186/s41072-020-00066-ySelecting a coastal cruise port of call location in mainland China using the AHP methodYuanyuan Zhu0Juehao Cheng1School of Economic & Management, Shanghai Maritime UniversitySchool of Economic & Management, Shanghai Maritime UniversityAbstract Increasing needs of mass tourism give the cruise industry opportunity to booming rapidly. The remarkable contribution of the cruise industry makes the port cities incorporate cruise tourism into development strategy. Whether a cruise port was included in the cruise lines’ itineraries design will directly affect the profitability and survival of the port. As the contribution to cruise ports and hinterland cities, it is necessary to analyze the factors that affect the selection of cruise ports and design of itineraries. In contrast to ocean cruising, the coastal cruise market is rarely addressed in the academic literature. Particularly, there is a substantial gap regarding the changes taking place in the China coastal cruise market, and this paper seeks to address this issue. To respond to the need of cruise liners and passengers more accurately, this paper aims to identify the main issues affecting the coastal cruise port of call process exactly, reasonable and scientifically. And build a fruitful partnership relation between ports and cruise companies so that to provide valuable information for cruise lines and destinations to develop continuous attracting cruise tourism offerings as well as improve marketing communications, thereby make contribution to the port and regional economy. Valuable information for cruise lines and destinations to develop continuous attracting cruise tourism offerings as well as improve marketing communications, thereby make contribution to the cruise economy.http://link.springer.com/article/10.1186/s41072-020-00066-yCoastal cruise tourismCruise port selectionAHP (analytic hierarchy process)Cruise industryCruise port competitiveness comparisonPort management
spellingShingle Yuanyuan Zhu
Juehao Cheng
Selecting a coastal cruise port of call location in mainland China using the AHP method
Journal of Shipping and Trade
Coastal cruise tourism
Cruise port selection
AHP (analytic hierarchy process)
Cruise industry
Cruise port competitiveness comparison
Port management
title Selecting a coastal cruise port of call location in mainland China using the AHP method
title_full Selecting a coastal cruise port of call location in mainland China using the AHP method
title_fullStr Selecting a coastal cruise port of call location in mainland China using the AHP method
title_full_unstemmed Selecting a coastal cruise port of call location in mainland China using the AHP method
title_short Selecting a coastal cruise port of call location in mainland China using the AHP method
title_sort selecting a coastal cruise port of call location in mainland china using the ahp method
topic Coastal cruise tourism
Cruise port selection
AHP (analytic hierarchy process)
Cruise industry
Cruise port competitiveness comparison
Port management
url http://link.springer.com/article/10.1186/s41072-020-00066-y
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AT juehaocheng selectingacoastalcruiseportofcalllocationinmainlandchinausingtheahpmethod