The Pandemic as a Conservation Marketing Intervention: Could COVID-19 Lower Global Demand for Wildlife Products?

The Pandemic as a Conservation Marketing Intervention: Could COVID-19 Lower Global Demand for Wildlife Products?

We wished to assess whether the COVID-19 pandemic, thought to have a zoonotic origin, may lead to a reduction in consumer demand for wildlife products. In 2018, we surveyed the effect of demand reduction messaging on consumers' desire to own exotic pets with 1,000 respondents in each of Brazil,...

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Bibliographic Details
Main Authors: Tom P. Moorhouse, Neil C. D'Cruze, David W. Macdonald
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-02-01
Series:Frontiers in Ecology and Evolution
Subjects:
COVID-19
coronavirus
demand reduction
conservation marketing
exotic pet
Online Access:https://www.frontiersin.org/articles/10.3389/fevo.2021.609558/full

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