Marketing Mix In Influence The Decisions Of Muslim Consumer Using Online Food Delivery Services

Marketing Mix In Influence The Decisions Of Muslim Consumer Using Online Food Delivery Services

This research aims to analyze and show the effect of product, price, promotion, distribution, people, process, and physical evidence on Muslim consumers' decisions to use ShopeeFood services. This study uses a descriptive quantitative approach. Muslim ShopeeFood users in Gresik Regency are the...

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Bibliographic Details
Main Authors: Nurotun Jannah, Nasrulloh Nasrulloh
Format: Article
Language:English
Published: PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis 2023-06-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
marketing mix
muslim consumer decisions
shopeefood
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1003

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