Editorial: Sales Strategy (2010)
The editorial theme for this issue of the OSBR is Sales Strategy. While "marketing" is everything a company does to build interest in its offers, "sales" consists of converting these offers into cash. By "sales strategy," we refer to all sales planning and process devel...
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| Format: | Article |
| Language: | English |
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Carleton University
2010-09-01
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| Series: | Technology Innovation Management Review |
| Online Access: | http://timreview.ca/sites/default/files/Issue_PDF/october10_osbr.pdf |