Sales Control Systems and Behavioral Responses
Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees’ prevention and promotion focus and their behavioral responses (feedback seeking from different sources and relationship...
Main Author: | Jaewon Yoo |
---|---|
Format: | Article |
Language: | English |
Published: |
Korean Marketing Association
2015-04-01
|
Series: | Asia Marketing Journal |
Subjects: | |
Online Access: | https://amj.kma.re.kr/journal/vol17/iss1/6/ |
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