Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok
Purpose: Drinking coffee is now becoming trendy like the younger generation or generation Z, unlike the previous year, young people are prohibited from drinking coffee, only the elderly are used to drinking coffee This study's objective is to ascertain the reasons why Starbucks coffee s...
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| Format: | Article |
| Language: | Arabic |
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CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan
2022-06-01
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| Series: | Responsible Education, Learning and Teaching in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.publishing.globalcsrc.org/ojs/index.php/relate/article/view/2655 |
| _version_ | 1827824665176834048 |
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| author | Enny Widayati Syamsul Bachri |
| author_facet | Enny Widayati Syamsul Bachri |
| author_sort | Enny Widayati |
| collection | DOAJ |
| description |
Purpose: Drinking coffee is now becoming trendy like the younger generation or generation Z, unlike the previous year, young people are prohibited from drinking coffee, only the elderly are used to drinking coffee
This study's objective is to ascertain the reasons why Starbucks coffee shops are full every day because of customer loyalty so that some say one-week average visit up to 8 or 11 times whether product quality is an influence or brand image of star buck brand becomes the influence of advanced young people so that customers become satisfied and always visit Which makes Starbucks outlets full of visitors.
The methodology of he approached used is Analytical Regression Moderation (MRA) Customer Satisfaction, Brand Image, and Product Quality are affected by 0.760 > 0.10. Product Quality is situated in the rejection area with the results of research t-value calculate > t table 5,965 and the ability to increase or moderate customer loyalty with the results of research. Calculate (5.965) > table (1.976) customer loyalty: 566 While brand reputation and product quality have an impact on customer happiness, Therefore, it has been shown that customer satisfaction may affect a customer's level of loyalty.
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| first_indexed | 2024-03-12T02:29:45Z |
| format | Article |
| id | doaj.art-2b362098f5624eb9b71e0f61f6d268aa |
| institution | Directory Open Access Journal |
| issn | 2708-4310 2708-4183 |
| language | Arabic |
| last_indexed | 2024-03-12T02:29:45Z |
| publishDate | 2022-06-01 |
| publisher | CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan |
| record_format | Article |
| series | Responsible Education, Learning and Teaching in Emerging Economies |
| spelling | doaj.art-2b362098f5624eb9b71e0f61f6d268aa2023-09-05T09:01:25ZaraCSRC Publishing, Center for Sustainability Research and Consultancy PakistanResponsible Education, Learning and Teaching in Emerging Economies2708-43102708-41832022-06-014210.26710/relate.v4i2.2655Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City DepokEnny Widayati0Syamsul Bachri1Institute of Business and Informatics 1957,Jakarta IndonesiaInstitute of Business and Informatics 1957, Jakarta Indonesia Purpose: Drinking coffee is now becoming trendy like the younger generation or generation Z, unlike the previous year, young people are prohibited from drinking coffee, only the elderly are used to drinking coffee This study's objective is to ascertain the reasons why Starbucks coffee shops are full every day because of customer loyalty so that some say one-week average visit up to 8 or 11 times whether product quality is an influence or brand image of star buck brand becomes the influence of advanced young people so that customers become satisfied and always visit Which makes Starbucks outlets full of visitors. The methodology of he approached used is Analytical Regression Moderation (MRA) Customer Satisfaction, Brand Image, and Product Quality are affected by 0.760 > 0.10. Product Quality is situated in the rejection area with the results of research t-value calculate > t table 5,965 and the ability to increase or moderate customer loyalty with the results of research. Calculate (5.965) > table (1.976) customer loyalty: 566 While brand reputation and product quality have an impact on customer happiness, Therefore, it has been shown that customer satisfaction may affect a customer's level of loyalty. https://www.publishing.globalcsrc.org/ojs/index.php/relate/article/view/2655Product QualityCustomer SatisfactionBrand ImageCustomer Loyalty |
| spellingShingle | Enny Widayati Syamsul Bachri Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok Responsible Education, Learning and Teaching in Emerging Economies Product Quality Customer Satisfaction Brand Image Customer Loyalty |
| title | Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok |
| title_full | Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok |
| title_fullStr | Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok |
| title_full_unstemmed | Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok |
| title_short | Analysis of Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction at Starbucks Coffee Margo City Depok |
| title_sort | analysis of product quality and brand image on customer loyalty through customer satisfaction at starbucks coffee margo city depok |
| topic | Product Quality Customer Satisfaction Brand Image Customer Loyalty |
| url | https://www.publishing.globalcsrc.org/ojs/index.php/relate/article/view/2655 |
| work_keys_str_mv | AT ennywidayati analysisofproductqualityandbrandimageoncustomerloyaltythroughcustomersatisfactionatstarbuckscoffeemargocitydepok AT syamsulbachri analysisofproductqualityandbrandimageoncustomerloyaltythroughcustomersatisfactionatstarbuckscoffeemargocitydepok |