DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA
This paper is focuses on the branding process of ecological tourism village destinations in Bali Indonesia insightful their local indigenous systems. The research findings support and strengthen the concept of developing tourism village through the uniqueness and authenticity of local values, and in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2020-09-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-3-2020/gtg.31319-542.pdf |
| _version_ | 1819040242075697152 |
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| author | I Ketut MASTIKA Umar NIMRAN |
| author_facet | I Ketut MASTIKA Umar NIMRAN |
| author_sort | I Ketut MASTIKA |
| collection | DOAJ |
| description | This paper is focuses on the branding process of ecological tourism village destinations in Bali Indonesia insightful their local indigenous systems. The research findings support and strengthen the concept of developing tourism village through the uniqueness and authenticity of local values, and interpret the reality of their ecotourism. Research uses constructivist paradigm with a qualitative approach. The conclusion shows that the branding destination of the ecological tourism village is constructed based on the Hindu cosmological system with the concept of “Tri Hita Karana” and the brand jargon is “Bali DWE the way to the real of Bali”. |
| first_indexed | 2024-12-21T09:05:59Z |
| format | Article |
| id | doaj.art-2b4ab4b3cb3242078bb8d635c3a1009a |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-12-21T09:05:59Z |
| publishDate | 2020-09-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-2b4ab4b3cb3242078bb8d635c3a1009a2022-12-21T19:09:20ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172020-09-013131068107410.30892/gtg.31319-542DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIAI Ketut MASTIKA0Umar NIMRAN1University of Jember, Faculty of Social and Political Science, Department of Business Administration, Jalan Kalimantan 57 Jember, East Java, Indonesia, e-mail: i.ketut.mastika@unej.ac.idUniversity of Brawijaya, Faculty of Administrative Science, Department Business Administration, Jalan MT. Haryono No 163, Malang, East Java, Indonesia, e-mail: u.nimran@gmail.comThis paper is focuses on the branding process of ecological tourism village destinations in Bali Indonesia insightful their local indigenous systems. The research findings support and strengthen the concept of developing tourism village through the uniqueness and authenticity of local values, and interpret the reality of their ecotourism. Research uses constructivist paradigm with a qualitative approach. The conclusion shows that the branding destination of the ecological tourism village is constructed based on the Hindu cosmological system with the concept of “Tri Hita Karana” and the brand jargon is “Bali DWE the way to the real of Bali”.http://gtg.webhost.uoradea.ro/PDF/GTG-3-2020/gtg.31319-542.pdfbrandingsocial constructionlocal indigenousecological tourism village |
| spellingShingle | I Ketut MASTIKA Umar NIMRAN DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA Geo Journal of Tourism and Geosites branding social construction local indigenous ecological tourism village |
| title | DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA |
| title_full | DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA |
| title_fullStr | DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA |
| title_full_unstemmed | DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA |
| title_short | DESTINATION BRANDING MODEL OF AN ECOLOGICAL TOURISM VILLAGE IN BALI, INDONESIA |
| title_sort | destination branding model of an ecological tourism village in bali indonesia |
| topic | branding social construction local indigenous ecological tourism village |
| url | http://gtg.webhost.uoradea.ro/PDF/GTG-3-2020/gtg.31319-542.pdf |
| work_keys_str_mv | AT iketutmastika destinationbrandingmodelofanecologicaltourismvillageinbaliindonesia AT umarnimran destinationbrandingmodelofanecologicaltourismvillageinbaliindonesia |