Measuring Social Value Orientation
Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
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Cambridge University Press
2011-12-01
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Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500004204/type/journal_article |
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author | Ryan O. Murphy Kurt A. Ackermann Michel J. J. Handgraaf Andreas Glöckner Benjamin E. Hilbig |
author_facet | Ryan O. Murphy Kurt A. Ackermann Michel J. J. Handgraaf Andreas Glöckner Benjamin E. Hilbig |
author_sort | Ryan O. Murphy |
collection | DOAJ |
description | Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available. |
first_indexed | 2024-03-12T03:19:55Z |
format | Article |
id | doaj.art-2b5a0055c424401591fbb795d057aeb4 |
institution | Directory Open Access Journal |
issn | 1930-2975 |
language | English |
last_indexed | 2024-03-12T03:19:55Z |
publishDate | 2011-12-01 |
publisher | Cambridge University Press |
record_format | Article |
series | Judgment and Decision Making |
spelling | doaj.art-2b5a0055c424401591fbb795d057aeb42023-09-03T14:02:46ZengCambridge University PressJudgment and Decision Making1930-29752011-12-01677178110.1017/S1930297500004204Measuring Social Value OrientationRyan O. Murphy0Kurt A. Ackermann1Michel J. J. Handgraaf2Andreas GlöcknerBenjamin E. HilbigETH Zürich, Chair of Decision Theory and Behavioral Game Theory, Clausiusstrasse 50, 8092 Zürich, SwitzerlandETH Zürich, Chair of Decision Theory and Behavioral Game Theory, Clausiusstrasse 50, 8092 Zürich, SwitzerlandWageningen University, Economics of Consumers and Households (ECH), Hollandseweg 1, 6706 KN, Wageningen, The NetherlandsNarrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.https://www.cambridge.org/core/product/identifier/S1930297500004204/type/journal_articleSocial Value Orientation (SVO)social preferencesnarrow self-interestmeasurement methodsindividual differences |
spellingShingle | Ryan O. Murphy Kurt A. Ackermann Michel J. J. Handgraaf Andreas Glöckner Benjamin E. Hilbig Measuring Social Value Orientation Judgment and Decision Making Social Value Orientation (SVO) social preferences narrow self-interest measurement methods individual differences |
title | Measuring Social Value Orientation |
title_full | Measuring Social Value Orientation |
title_fullStr | Measuring Social Value Orientation |
title_full_unstemmed | Measuring Social Value Orientation |
title_short | Measuring Social Value Orientation |
title_sort | measuring social value orientation |
topic | Social Value Orientation (SVO) social preferences narrow self-interest measurement methods individual differences |
url | https://www.cambridge.org/core/product/identifier/S1930297500004204/type/journal_article |
work_keys_str_mv | AT ryanomurphy measuringsocialvalueorientation AT kurtaackermann measuringsocialvalueorientation AT micheljjhandgraaf measuringsocialvalueorientation AT andreasglockner measuringsocialvalueorientation AT benjaminehilbig measuringsocialvalueorientation |