Measuring Social Value Orientation

Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for...

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Main Authors: Ryan O. Murphy, Kurt A. Ackermann, Michel J. J. Handgraaf, Andreas Glöckner, Benjamin E. Hilbig
Format: Article
Language:English
Published: Cambridge University Press 2011-12-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500004204/type/journal_article
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author Ryan O. Murphy
Kurt A. Ackermann
Michel J. J. Handgraaf
Andreas Glöckner
Benjamin E. Hilbig
author_facet Ryan O. Murphy
Kurt A. Ackermann
Michel J. J. Handgraaf
Andreas Glöckner
Benjamin E. Hilbig
author_sort Ryan O. Murphy
collection DOAJ
description Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.
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spelling doaj.art-2b5a0055c424401591fbb795d057aeb42023-09-03T14:02:46ZengCambridge University PressJudgment and Decision Making1930-29752011-12-01677178110.1017/S1930297500004204Measuring Social Value OrientationRyan O. Murphy0Kurt A. Ackermann1Michel J. J. Handgraaf2Andreas GlöcknerBenjamin E. HilbigETH Zürich, Chair of Decision Theory and Behavioral Game Theory, Clausiusstrasse 50, 8092 Zürich, SwitzerlandETH Zürich, Chair of Decision Theory and Behavioral Game Theory, Clausiusstrasse 50, 8092 Zürich, SwitzerlandWageningen University, Economics of Consumers and Households (ECH), Hollandseweg 1, 6706 KN, Wageningen, The NetherlandsNarrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.https://www.cambridge.org/core/product/identifier/S1930297500004204/type/journal_articleSocial Value Orientation (SVO)social preferencesnarrow self-interestmeasurement methodsindividual differences
spellingShingle Ryan O. Murphy
Kurt A. Ackermann
Michel J. J. Handgraaf
Andreas Glöckner
Benjamin E. Hilbig
Measuring Social Value Orientation
Judgment and Decision Making
Social Value Orientation (SVO)
social preferences
narrow self-interest
measurement methods
individual differences
title Measuring Social Value Orientation
title_full Measuring Social Value Orientation
title_fullStr Measuring Social Value Orientation
title_full_unstemmed Measuring Social Value Orientation
title_short Measuring Social Value Orientation
title_sort measuring social value orientation
topic Social Value Orientation (SVO)
social preferences
narrow self-interest
measurement methods
individual differences
url https://www.cambridge.org/core/product/identifier/S1930297500004204/type/journal_article
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AT micheljjhandgraaf measuringsocialvalueorientation
AT andreasglockner measuringsocialvalueorientation
AT benjaminehilbig measuringsocialvalueorientation