PERUMUSAN STRATEGI PEMASARAN MELALUI PENENTUAN PRIORITAS TRAPEZOIDAL FUZZY NUMBER (Studi Kasus Industri Minuman Tradisional)
The competition in industries is increasing rapidly. This, in turn, encourages companies to define their marketing strategies appropriately. PT. X is a small-to-medium scale company which produces traditional beverage as its main product. The main problem in PT. X is the limited budget for expanding...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2006-01-01
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| Series: | Jurnal Teknik Industri |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/ind/article/view/16553 |