Value co-creation in the specialty coffee value chain: The third-wave coffee movement
Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduct...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2018-06-01
|
| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74967/71781 |
| _version_ | 1827165308656287744 |
|---|---|
| author | Patricia Silva Monteiro Boaventura Carla Caires Abdalla Cecilia Lobo Araújo José Sarkis Arakelian |
| author_facet | Patricia Silva Monteiro Boaventura Carla Caires Abdalla Cecilia Lobo Araújo José Sarkis Arakelian |
| author_sort | Patricia Silva Monteiro Boaventura |
| collection | DOAJ |
| description | Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduction of specialized coffee shops, coffee capsules for home consumption, and demand for a more artisanal product. A paradigm of value creation along the chain drives production processes that aim to differentiate products through superior coffee beans and unique experiences. This study was developed through content analysis of 15 years of news collected from two Brazilian newspapers. Additionally, we interviewed owners of coffee shops, coffee producers, cooperatives, intermediaries, and regulators. We concluded that the value chain faces challenges in reaching higher value-in-use creation for all involved actors. |
| first_indexed | 2024-03-12T09:36:52Z |
| format | Article |
| id | doaj.art-2b6741f4842045059d71ab41a6e11a5d |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2025-03-21T01:30:26Z |
| publishDate | 2018-06-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-2b6741f4842045059d71ab41a6e11a5d2024-08-03T01:08:08ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2018-06-01583254266Value co-creation in the specialty coffee value chain: The third-wave coffee movementPatricia Silva Monteiro Boaventura0Carla Caires Abdalla1Cecilia Lobo Araújo2José Sarkis Arakelian3Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, BrazilFundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, BrazilFundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, BrazilFundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, BrazilBrazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduction of specialized coffee shops, coffee capsules for home consumption, and demand for a more artisanal product. A paradigm of value creation along the chain drives production processes that aim to differentiate products through superior coffee beans and unique experiences. This study was developed through content analysis of 15 years of news collected from two Brazilian newspapers. Additionally, we interviewed owners of coffee shops, coffee producers, cooperatives, intermediaries, and regulators. We concluded that the value chain faces challenges in reaching higher value-in-use creation for all involved actors.http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74967/71781Specialty coffeesco-creationvalue chainvalue-in-userelational value |
| spellingShingle | Patricia Silva Monteiro Boaventura Carla Caires Abdalla Cecilia Lobo Araújo José Sarkis Arakelian Value co-creation in the specialty coffee value chain: The third-wave coffee movement RAE: Revista de Administração de Empresas Specialty coffees co-creation value chain value-in-use relational value |
| title | Value co-creation in the specialty coffee value chain: The third-wave coffee movement |
| title_full | Value co-creation in the specialty coffee value chain: The third-wave coffee movement |
| title_fullStr | Value co-creation in the specialty coffee value chain: The third-wave coffee movement |
| title_full_unstemmed | Value co-creation in the specialty coffee value chain: The third-wave coffee movement |
| title_short | Value co-creation in the specialty coffee value chain: The third-wave coffee movement |
| title_sort | value co creation in the specialty coffee value chain the third wave coffee movement |
| topic | Specialty coffees co-creation value chain value-in-use relational value |
| url | http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74967/71781 |
| work_keys_str_mv | AT patriciasilvamonteiroboaventura valuecocreationinthespecialtycoffeevaluechainthethirdwavecoffeemovement AT carlacairesabdalla valuecocreationinthespecialtycoffeevaluechainthethirdwavecoffeemovement AT cecilialoboaraujo valuecocreationinthespecialtycoffeevaluechainthethirdwavecoffeemovement AT josesarkisarakelian valuecocreationinthespecialtycoffeevaluechainthethirdwavecoffeemovement |