IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE
The objective of this study is to enhance understanding on how a firm can generate value for its customers using a competitive advantage strategy by accumulating credible attributes to its products. There are certain product attributes that customers can only perceive. In the case of agricultural fo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2013-10-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Subjects: | |
| Online Access: | http://managementjournal.usamv.ro/pdf/vol3_3/Art31.pdf |
| _version_ | 1819153845707603968 |
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| author | Fareeha NISAR Rashid SAEED |
| author_facet | Fareeha NISAR Rashid SAEED |
| author_sort | Fareeha NISAR |
| collection | DOAJ |
| description | The objective of this study is to enhance understanding on how a firm can generate value for its customers using a competitive advantage strategy by accumulating credible attributes to its products. There are certain product attributes that customers can only perceive. In the case of agricultural food products, the customers’ consciousness for safe, natural and organic products has enriched the perceived value of the product. To explore the relationship between the credence attributes and attitude of the customers for the agricultural food, a survey questionnaire has been administered to consumers of agricultural food products in the different regions of Punjab, Pakistan. The data analysis has been conducted using the Statistical Package for Social Sciences (SPSS) to investigate the desired relationship in that particular region of the country. It can be concluded that the trust of customer is now very much depending on the presence of credence attribute that customer cannot describe but evaluate during the purchase of food items. |
| first_indexed | 2024-12-22T15:11:40Z |
| format | Article |
| id | doaj.art-2b72e37aa2c443519e9fd75f51e7210e |
| institution | Directory Open Access Journal |
| issn | 2284-7995 2285-3952 |
| language | English |
| last_indexed | 2024-12-22T15:11:40Z |
| publishDate | 2013-10-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj.art-2b72e37aa2c443519e9fd75f51e7210e2022-12-21T18:21:50ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522013-10-01133175178IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDEFareeha NISAR0Rashid SAEED1COMSATS Institute of Information Technology, SahiwalCOMSATS Institute of Information Technology, SahiwalThe objective of this study is to enhance understanding on how a firm can generate value for its customers using a competitive advantage strategy by accumulating credible attributes to its products. There are certain product attributes that customers can only perceive. In the case of agricultural food products, the customers’ consciousness for safe, natural and organic products has enriched the perceived value of the product. To explore the relationship between the credence attributes and attitude of the customers for the agricultural food, a survey questionnaire has been administered to consumers of agricultural food products in the different regions of Punjab, Pakistan. The data analysis has been conducted using the Statistical Package for Social Sciences (SPSS) to investigate the desired relationship in that particular region of the country. It can be concluded that the trust of customer is now very much depending on the presence of credence attribute that customer cannot describe but evaluate during the purchase of food items.http://managementjournal.usamv.ro/pdf/vol3_3/Art31.pdfadvantageagricultural food productscompetitivecredence attributescustomer attitudeorganic |
| spellingShingle | Fareeha NISAR Rashid SAEED IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development advantage agricultural food products competitive credence attributes customer attitude organic |
| title | IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE |
| title_full | IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE |
| title_fullStr | IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE |
| title_full_unstemmed | IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE |
| title_short | IMPACT OF CREDENCE ATTRIBUTES OF AGRICULTURAL FOOD PRODUCTS ON CUSTOMER ATTITUDE |
| title_sort | impact of credence attributes of agricultural food products on customer attitude |
| topic | advantage agricultural food products competitive credence attributes customer attitude organic |
| url | http://managementjournal.usamv.ro/pdf/vol3_3/Art31.pdf |
| work_keys_str_mv | AT fareehanisar impactofcredenceattributesofagriculturalfoodproductsoncustomerattitude AT rashidsaeed impactofcredenceattributesofagriculturalfoodproductsoncustomerattitude |