Pengaruh Terpaan Iklan Dan Brand Loyalty Terhadap Minat Beli Produk Samsung Galaxy
The purpose of this research is to find out whether exposure to advertising and brand loyalty influences buying interest of Samsung Galaxy products. The theory used in this study is the AIDA model (Attention, Interest, Desire, Action), and the Advertising Exposure Process proposed by David. A Aaker....
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| Format: | Article |
| Language: | English |
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LPPM Universitas Islam Malang
2019-10-01
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| Series: | Jurnal Inovasi Ilmu Sosial dan Politik |
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| Online Access: | http://riset.unisma.ac.id/index.php/JISoP/article/view/4791 |