Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS

This paper analyzes a model of decentralized marketing cape gooseberry (Physalis peruviana) as an alternative to traditional wholesale channels; where brokers obtain higher profits; while farmers receive little profit for their product and the customer receives an expensive product. The investigativ...

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Main Authors: Francisco Javier Arias Vargas, Sebastián Rendón Sierra
Format: Article
Language:English
Published: Universidad Nacional de Trujillo 2015-09-01
Series:Scientia Agropecuaria
Subjects:
Online Access:http://www.revistas.unitru.edu.pe/index.php/scientiaagrop/article/view/958
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author Francisco Javier Arias Vargas
Sebastián Rendón Sierra
author_facet Francisco Javier Arias Vargas
Sebastián Rendón Sierra
author_sort Francisco Javier Arias Vargas
collection DOAJ
description This paper analyzes a model of decentralized marketing cape gooseberry (Physalis peruviana) as an alternative to traditional wholesale channels; where brokers obtain higher profits; while farmers receive little profit for their product and the customer receives an expensive product. The investigative process development for nine months under a descriptive exploratory approach to data collection and triangulation of it to build the case. The project currently benefits 40 farmers; victims of armed conflict in the village of Mesopotamia Antioquia Union have joined the project, which has particularities like organic production of 1.2 tons per month of product, recovery of abandoned land; and equitable distribution of profits and the way for negotiations between farmers and the seller as a new proposal of peasant association.
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spelling doaj.art-2baad2d875dd4fae9a5885a6fbea81ef2022-12-22T00:13:34ZengUniversidad Nacional de TrujilloScientia Agropecuaria2077-99172306-67412015-09-016320120910.17268/sci.agropecu.2015.03.06Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SASFrancisco Javier Arias VargasSebastián Rendón SierraThis paper analyzes a model of decentralized marketing cape gooseberry (Physalis peruviana) as an alternative to traditional wholesale channels; where brokers obtain higher profits; while farmers receive little profit for their product and the customer receives an expensive product. The investigative process development for nine months under a descriptive exploratory approach to data collection and triangulation of it to build the case. The project currently benefits 40 farmers; victims of armed conflict in the village of Mesopotamia Antioquia Union have joined the project, which has particularities like organic production of 1.2 tons per month of product, recovery of abandoned land; and equitable distribution of profits and the way for negotiations between farmers and the seller as a new proposal of peasant association.http://www.revistas.unitru.edu.pe/index.php/scientiaagrop/article/view/958Gooseberryexofruitmodelmarketingdecentralized conflictColombia.
spellingShingle Francisco Javier Arias Vargas
Sebastián Rendón Sierra
Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS
Scientia Agropecuaria
Gooseberry
exofruit
model
marketing
decentralized conflict
Colombia.
title Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS
title_full Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS
title_fullStr Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS
title_full_unstemmed Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS
title_short Decentralized models of agricultural marketing as a strategy for social inclusion in Colombia: the case Exofruit SAS
title_sort decentralized models of agricultural marketing as a strategy for social inclusion in colombia the case exofruit sas
topic Gooseberry
exofruit
model
marketing
decentralized conflict
Colombia.
url http://www.revistas.unitru.edu.pe/index.php/scientiaagrop/article/view/958
work_keys_str_mv AT franciscojavierariasvargas decentralizedmodelsofagriculturalmarketingasastrategyforsocialinclusionincolombiathecaseexofruitsas
AT sebastianrendonsierra decentralizedmodelsofagriculturalmarketingasastrategyforsocialinclusionincolombiathecaseexofruitsas