Social Media and Popularity of Prospective Candidates in the 2019 General Election

Technology has helped make it easier for people to connect without meeting in person. Social media makes it easier for humans to interact without the need to meet in person. Information that is spread via social media can also apply quickly. This study aims to determine prospective candidates'...

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Main Authors: Ahmad Fadillah Akbar Rizki, Asep Nurjaman
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Ponorogo 2023-07-01
Series:Aristo
Subjects:
Online Access:https://journal.umpo.ac.id/index.php/aristo/article/view/AARAN
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author Ahmad Fadillah Akbar Rizki
Asep Nurjaman
author_facet Ahmad Fadillah Akbar Rizki
Asep Nurjaman
author_sort Ahmad Fadillah Akbar Rizki
collection DOAJ
description Technology has helped make it easier for people to connect without meeting in person. Social media makes it easier for humans to interact without the need to meet in person. Information that is spread via social media can also apply quickly. This study aims to determine prospective candidates' popularity through social media as a campaign stage for the 2019 General Election. The research method used is descriptive, with a qualitative approach. This study's data sources are primary and secondary. Data collection techniques used are observation, documentation, and literature study. The data analysis technique used is a qualitative descriptive analysis model. The research findings show that social media helps prospective candidates use it as a campaign tool. In addition, social media, as prospective candidates, use a platform to increase their popularity by sharing activity posts featuring promotions or career paths from prospective candidates through their social media. This influence has a good impact on society. Young people, in particular, seem to be drawn to politics via social media.
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spelling doaj.art-2be91820caf540ef9d47de6f64922a062023-08-13T10:44:08ZindUniversitas Muhammadiyah PonorogoAristo2338-51622527-84442023-07-0111237138810.24269/ars.v11i2.7254Social Media and Popularity of Prospective Candidates in the 2019 General ElectionAhmad Fadillah Akbar Rizki0Asep Nurjaman1Universitas Muhammadiyah Malang, IndonesiaUniversitas Muhammadiyah Malang, IndonesiaTechnology has helped make it easier for people to connect without meeting in person. Social media makes it easier for humans to interact without the need to meet in person. Information that is spread via social media can also apply quickly. This study aims to determine prospective candidates' popularity through social media as a campaign stage for the 2019 General Election. The research method used is descriptive, with a qualitative approach. This study's data sources are primary and secondary. Data collection techniques used are observation, documentation, and literature study. The data analysis technique used is a qualitative descriptive analysis model. The research findings show that social media helps prospective candidates use it as a campaign tool. In addition, social media, as prospective candidates, use a platform to increase their popularity by sharing activity posts featuring promotions or career paths from prospective candidates through their social media. This influence has a good impact on society. Young people, in particular, seem to be drawn to politics via social media.https://journal.umpo.ac.id/index.php/aristo/article/view/AARANsocial media; popularity; candidates; elections;
spellingShingle Ahmad Fadillah Akbar Rizki
Asep Nurjaman
Social Media and Popularity of Prospective Candidates in the 2019 General Election
Aristo
social media; popularity; candidates; elections;
title Social Media and Popularity of Prospective Candidates in the 2019 General Election
title_full Social Media and Popularity of Prospective Candidates in the 2019 General Election
title_fullStr Social Media and Popularity of Prospective Candidates in the 2019 General Election
title_full_unstemmed Social Media and Popularity of Prospective Candidates in the 2019 General Election
title_short Social Media and Popularity of Prospective Candidates in the 2019 General Election
title_sort social media and popularity of prospective candidates in the 2019 general election
topic social media; popularity; candidates; elections;
url https://journal.umpo.ac.id/index.php/aristo/article/view/AARAN
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