Marketing Globalisation – Polish Market Experience
The beginning of the 21st century has been yielded with an acceleration of transformations occurring in economies of the whole world. These changes relate to all the areas of economic life functioning. The most important manifestation thereof is a reinforcement of competitive phenomena. Among the mo...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Economics and Human Sciences in Warsaw
2007-09-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/23 |
| _version_ | 1797426529821523968 |
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| author | Robert Nowacki |
| author_facet | Robert Nowacki |
| author_sort | Robert Nowacki |
| collection | DOAJ |
| description | The beginning of the 21st century has been yielded with an acceleration of transformations occurring in economies of the whole world. These changes relate to all the areas of economic life functioning. The most important manifestation thereof is a reinforcement of competitive phenomena. Among the most important reasons for such a state of affairs, there is mentioned globalisation. The course of its processes forces the organisation operating in the market to undertake adaptive actions. One of them is reorientation of marketing activities. The need to modify the previous marketing concepts results, first of all, from far reaching alterations in the sphere of consumption, just triggered by globalisationís impact. These trends are noticed in all the markets, also in the Polish one. The foreign enterprises operating in it more and more often use the concept of global marketing. This makes us to have reflection on what is the real effectiveness of such actions and what are the possibilities to form oneís competitive position owing to that. The article constitutes an attempt to provide answers to these questions. |
| first_indexed | 2024-03-09T08:31:33Z |
| format | Article |
| id | doaj.art-2bec3603d8134d8cb6c3de1897be9c52 |
| institution | Directory Open Access Journal |
| issn | 2084-0845 |
| language | English |
| last_indexed | 2024-03-09T08:31:33Z |
| publishDate | 2007-09-01 |
| publisher | University of Economics and Human Sciences in Warsaw |
| record_format | Article |
| series | Contemporary Economics |
| spelling | doaj.art-2bec3603d8134d8cb6c3de1897be9c522023-12-02T19:31:02ZengUniversity of Economics and Human Sciences in WarsawContemporary Economics2084-08452007-09-01131152Marketing Globalisation – Polish Market ExperienceRobert NowackiThe beginning of the 21st century has been yielded with an acceleration of transformations occurring in economies of the whole world. These changes relate to all the areas of economic life functioning. The most important manifestation thereof is a reinforcement of competitive phenomena. Among the most important reasons for such a state of affairs, there is mentioned globalisation. The course of its processes forces the organisation operating in the market to undertake adaptive actions. One of them is reorientation of marketing activities. The need to modify the previous marketing concepts results, first of all, from far reaching alterations in the sphere of consumption, just triggered by globalisationís impact. These trends are noticed in all the markets, also in the Polish one. The foreign enterprises operating in it more and more often use the concept of global marketing. This makes us to have reflection on what is the real effectiveness of such actions and what are the possibilities to form oneís competitive position owing to that. The article constitutes an attempt to provide answers to these questions.http://ce.vizja.pl/en/download-pdf/id/23 |
| spellingShingle | Robert Nowacki Marketing Globalisation – Polish Market Experience Contemporary Economics |
| title | Marketing Globalisation – Polish Market Experience |
| title_full | Marketing Globalisation – Polish Market Experience |
| title_fullStr | Marketing Globalisation – Polish Market Experience |
| title_full_unstemmed | Marketing Globalisation – Polish Market Experience |
| title_short | Marketing Globalisation – Polish Market Experience |
| title_sort | marketing globalisation polish market experience |
| url | http://ce.vizja.pl/en/download-pdf/id/23 |
| work_keys_str_mv | AT robertnowacki marketingglobalisationpolishmarketexperience |