The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities
[Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing is an important way to promote the digital tr...
Main Author: | ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai |
---|---|
Format: | Article |
Language: | zho |
Published: |
Editorial Department of Journal of Library and Information Science in Agriculture
2023-02-01
|
Series: | Nongye tushu qingbao xuebao |
Subjects: | |
Online Access: | http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2023-35-4-4.pdf |
Similar Items
-
User Preference Mining in Digital Community Based on CLV Preference Mining Model
by: XIAO Yun, XU Huanhuan, XIAO Yayuan, ZHAO Youlin, PANG Hangyuan
Published: (2023-02-01) -
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
by: Keally Haushalter, et al.
Published: (2023-04-01) -
Innovative tool of direct marketing
by: T.S. Maksymova
Published: (2010-06-01) -
The New Direction of Shopping Path Research
by: Akira Shimizu
Published: (2020-09-01) -
Digital Marketing Attribution: Understanding the User Path
by: Jesús Romero Leguina, et al.
Published: (2020-11-01)